What Does 'Doy' Mean?

How "doy" is used

Older woman smacking older man's forehead with wooden spoon

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Doy or doi is the pop culture insult that says, "no kidding!" or "that was pretty self-evident, and you're stupid." It is the same derogatory meaning as duh or doh.

How 'Doy' Is Used Online

You would say "doy" in any text chat or in-person conversation when the other person exclaims something that is painfully obvious to the rest of the group.

Examples of 'Doy'

Example 1

Greg: Hey, this ice is cold.

Susan: Doy, genius!

Example 2

Tuan: Are you at home right now?

Suresh: Doy! Can't you hear my parents yelling in the background?

Example 3

Kandace: Do you have a cat?

Alvin: Doy! Can't you see all the fur stuck to my coat?

Origin of the Doy/Doi/Duh Expression

While the origin of doy/doi/duh is up for debate, some people say that it is an English variation of the Russian 'да' word, which means yes. According to other pop culture historians, doy/doi/duh was popularized by the comic book Archie.

Doy, like most cultural curiosities and memes of the web, has become part of daily English communications.