Activities Sports & Athletics What Is a Hole-in-One Contest? Share PINTEREST Email Print Make an ace, win a prize (perhaps even a car): That's the gist of a hole-in-one contest. Kent Horner/Getty Images Sports & Athletics Golf Basics History Gear Golf Courses Famous Golfers Golf Tournaments Baseball Bicycling Billiards Bodybuilding Bowling Boxing Car Racing Cheerleading Extreme Sports Football Gymnastics Ice Hockey Martial Arts Professional Wrestling Skateboarding Skating Paintball Soccer Swimming & Diving Table Tennis Tennis Track & Field Volleyball Other Activities Learn More By Brent Kelley Brent Kelley Brent Kelley is an award-winning sports journalist and golf expert with over 30 years in print and online journalism. Learn about our Editorial Process Updated on 11/05/19 A "hole-in-one contest" can be either an add-on to a golf tournament, or a stand-alone event. The object of a hole-in-contest for the golfers participating is to, yes, make an ace. Typically a participating golfer might get several attempts to score that hole in one, and any golfer doing so wins a prize. Usually a big prize. And the object of a hole-in-one contest for its organizers? Typically, fund-raising. Hole-in-one contests are usually used as fund-raisers for charitable causes, and can generate outsized publicity because the prizes offered at hole-in-one contests are sometimes very large. Such prizes have included new cars and large sums of money — tens of thousands of dollars, hundreds of thousands of dollars. Million-dollar prizes at hole-in-one contests are not all that uncommon. The reason for those big prizes, of course, is the fact that the odds of making a hole-in-one are quite slim. Key Takeaways A hole-in-one contest can be conducted during the play of a golf tournament, or as a standalone event.A golfer who makes an ace during a hole-in-one contest wins a prize, and sometimes prizes are up to a million dollars. Hole-in-One Contest as Part of Tournament For a hole-in-one contest that takes place during a golf tournament, the tournament organizers designate one of the par-3 holes on the golf course as the contest hole. When golfers reach that hole during their rounds, they take aim at the flagstick to try to win the prize. The golfer might automatically be entered as a result of playing in the tournament; or the golfer might be offered the chance to pay an additional fee in order to have a shot at the hole-in-one prize. Some tournaments might sell multiple chances to golfers on the designated hole-in-one contest hole. So, for example, if you wanted to buy three chances, you could do so and then hit three tee balls trying to make that ace. The score you wind up making on the hole with your first ball is the score that counts for the tournament. Any other attempts you make at the hole are just extra entries in the hole-in-one contest. Stand-Alone Hole-in-One Contest Hole-in-one contests are often conducted in conjunction with, but separately from, charity tournaments; and are sometimes held as stand-alone events. In such cases, the typical procedure is for golfers to buy as many golf balls as they want, each ball costing a set amount of money, and each ball representing one shot. If you want to hit 10 tee shots to try to make a hole-in-one and win the prize, then buy 10 golf balls. (There is usually a limit on the number of balls one golfer can buy in order to make sure that everyone who wants to take a shot gets to do so.) What If You Make That Ace? If you make a hole in one with your hole-in-one contest ball, then you win the prize. One of the most famous such winners is Jason Bohn, the PGA Tour golfer, who, when he was in college, won $1 million by making an ace during a hole-in-one contest. You might be wondering how a charitable organization, trying to raise money for its cause, can afford to risk such huge payouts. If someone wins the prize, doesn't that defeat the purpose of trying to raise money? Won't the charity lose money, perhaps even be bankrupted by having to pay out such a huge prize? That possibility is the reason that some insurance companies offer what is called "hole-in-one insurance," or HIO insurance. Hole-in-one contests are so common that an entire segment of the insurance industry has sprung up to serve them; some companies exist solely as insurers for hole-in-one contests.