The Quotes and Wisdom of Warren Buffett Share PINTEREST Email Print WireImage / Getty Images Liveabout Entertainment Music TV & Film Performing Arts Visual Arts Fashion & Style Love and Romance Gaming Hobbies Activities Humor Table of Contents Expand When to Buy Management Investing and Research Financial Analysis Common Themes Long-Term Investing By Joshua Kennon Managing Director, Kennon-Green & Co. Joshua Kennon is an expert on investing, assets and markets, and retirement planning. He is managing director and co-founder of Kennon-Green & Co., an asset management firm. our editorial process Twitter Twitter Joshua Kennon Updated August 21, 2020 Warren Buffett has been an active investor, business magnate, and philanthropist since 1951, and he's still going strong in 2020. He's considered one of the world's most successful investors, and his net worth of more than $72.4 billion made him the fourth-wealthiest person in the world as of May 2020, according to Forbes. Buffett has a longer track record of success in beating the market than any other legendary investor. Buffett acquired a textile firm named Berkshire Hathaway in 1965 and later used the same name for his diversified holding company. Since 1970, Buffett has served as Berkshire Hathaway's chairman and also is its largest shareholder. Berkshire Hathaway's stock price has hit many highs and was listed at $275,220 on May 1, 2020. Many media outlets refer to Buffett as the "Oracle of Omaha" or the "Wizard" because of his successful value-investing strategy and the way he lives with such frugality in his personal life. Buffett is a well-known philanthropist and has pledged that he will give away 99% of his wealth to support philanthropic causes, mainly through the Bill and Melinda Gates Foundation. Over the years, Buffett has shared many thoughts on successful investing, creating a long list of quotes worth contemplating for investors. When to Buy One of the topics Buffett has addressed frequently is the right mindset to have when investing in a company: "When Berkshire buys common stock, we approach the transaction as if we were buying into a private business." "Accounting consequences do not influence our operating or capital-allocation decisions. When acquisition costs are similar, we much prefer to purchase $2 of earnings that are not reportable by us under standard accounting principles than to purchase $1 of earnings that are reportable." Management The quality of management and the mindset it brings is an important aspect to consider when assessing a company's potential, according to Buffett: "The .350 hitter expects, and also deserves, a big payoff for his performance—even if he plays for a cellar-dwelling team. And a .150 hitter should get no reward, even if he plays for a pennant winner." "Many stock options in the corporate world have worked in exactly that fashion: They have gained in value simply because management retained earnings, not because it did well with the capital in its hands." "We do not view the company itself as the ultimate owner of our business assets but instead view the company as a conduit through which our shareholders own assets." Investing and Research When deciding whether or not to invest in a company, Buffett has a lot to say about what to consider: "You are neither right nor wrong because the crowd disagrees with you. You are right because your data and reasoning are right." "Do not take yearly results too seriously. Instead, focus on four- or five-year averages." "Focus on return on equity, not earnings per share." "Turnarounds seldom turn." Financial Analysis In-depth analysis is one of Buffett's secrets to success. He looks at financial statements and the quality of the front-line management team of his target companies. He has offered instruction on some key things to look at while assessing the success of a company and its potential stock performance. These aren't direct quotes, but summarize Buffett's approach. Look for companies with high profit margins. Is management rational? Is management candid with the shareholders? Does management resist the institutional imperative? Does the business have favorable long-term prospects? Does the business have a consistent operating history? Common Themes Warren Buffett's investing methods have some common themes. Among them, he insists that buying stock in fewer companies serves investors better. He recommends buying stock in companies in which investors have a personal interest, such as being a consumer of the company's products or a lover of the company's business philosophy, to bring greater stock portfolio returns. He also feels strongly that investors should hold onto stock investments for the long term. "Wide diversification is only required when investors do not understand what they are doing." "Never invest in a business you cannot understand." "Unless you can watch your stock holding decline by 50% without becoming panic-stricken, you should not be in the stock market." "Why not invest your assets in the companies you really like? As Mae West said, ‘Too much of a good thing can be wonderful.'" "Risk can be greatly reduced by concentrating on only a few holdings." "It is optimism that is the enemy of the rational buyer." Buffett advises, "The ability to say ‘No’ is a tremendous advantage for an investor." "An investor needs to do very few things right as long as he or she avoids big mistakes." "The advice ‘you never go broke taking a profit’ is foolish." "It is more important to say ‘No’ to an opportunity than to say ‘Yes.’" "Always invest for the long term." "It is not necessary to do extraordinary things to get extraordinary results." Long-Term Investing Buffett has often spoken about more high-level thoughts on a successful investing mindset. He prefers long-term holds and a focus on the quality of a company's philosophy, management, and operations: "Stop trying to predict the direction of the stock market, the economy, interest rates, or elections." "Buy companies with strong histories of profitability and with a dominant business franchise." "Be fearful when others are greedy and greedy only when others are fearful," Buffett cautions. "Much success can be attributed to inactivity. Most investors cannot resist the temptation to constantly buy and sell." "Lethargy bordering on sloth should remain the cornerstone of an investment style." "An investor should act as though he had a lifetime decision card with just 20 punches on it." "Growth and value investing are joined at the hip." "Remember that the stock market is manic-depressive." "Buy a business; don't rent stocks." "An investor should ordinarily hold a small piece of an outstanding business with the same tenacity that an owner would exhibit if he owned all of that business."