Careers Business Ownership How Using eBay Analytics Can Improve Your Sales Share PINTEREST Email Print hocus-focus / Getty Images Business Ownership Industries eBay Retail Small Business Restauranting Real Estate Nonprofit Organizations Landlords Import/Export Business Freelancing & Consulting Franchises Food & Beverage Event Planning E-commerce Construction Operations & Success Becoming an Owner By Aron Hsiao Aron Hsiao Aron Hsiao began selling on eBay in 1998 and joined the site's Trust and Safety Department in 2003, helping to resolve buyer and seller conflicts and marketplace rules violations. From 2013 through 2017, he served as senior communications manager for Terapeak, which offers marketplace research and listing analytics to online sellers. Learn about our Editorial Process Updated on 02/02/19 For sellers, there are many keys to garnering bids, but among the most important of these are getting great placement in eBay search rankings and beating out competitors for eyeballs and clicks. You don't have to leave these things to chance or to the black magic of guesswork. You can adjust your listings and watch your selling manager stats to try to see how you're doing. Use the eBay-sponsored Listing Analytics app developed in conjunction with Terapeak and offered through eBay's Apps Center platform. What Listing Analytics Can Do for You Listing Analytics, the most popular eBay Apps Center application of all time, can tell you any number of things about any group of your auctions that you choose to ask it about, including: Where it appears in search resultsHow many people have seen it in search resultsHow many of those have actually clicked throughHow your top competitors are doing along similar metricsCharts that plot much of this performance data for you over timeWhich of your listings performs best, and which worst The tool itself is quite simple to use, offering a search box that you can use to search through your auctions. Each search shows a list of matching auctions with all of this detail and a link at the far-left that displays charts when you click on it. It's also free. Activating Listing Analytics To activate Listing Analytics for your eBay selling account, visit the Listing Analytics homepage or follow these steps: Visit your My eBay page Click on the Applications tab Scroll to the "Featured Apps" box and click "See All" at the upper-right hand corner of the box In the search box that appears, type "Listing Analytics" and click the "Search" button When the Listing Analytics app appears in your app search results, click the "Get it Free" link On the following page, check both check boxes to indicate that you accept terms and conditions, then click the "Confirm Subscription" button You'll now find Listing Analytics available on the Applications tab in your My eBay area and can launch and use it to monitor, and ultimately improve, your listing performance. Analytics to the Max If you want to take your research and analytics a step further, marry your use of Listing Analytics to two additional apps available in the app store that provide complementary information: Smart Counter Analytics - Smart Counter Analytics provides a complementary set of details that Listing Analytics does not, including best dates times for your listings, regional and national success rates, and most cross-visited listings. Terapeak - Terapeak provides detailed marketplace research including things like hot categories, hot items with the categories in which you sell, current success rates for items like yours, category trends, and top searches. For each of these apps, follow the same instructions to install them that you used above for the Listing Analytics app, replacing the search for "Listing Analytics" with a search for "Smart Counter Analytics" or "TeraPeak" in each case. Neither of these additional apps is free, but both are valuable in their own right and well worth the subscription rates involved if you're a determined seller that wants to have the clearest and most accurate picture of the eBay marketplace and your listings' place within it.