Top 5 Inexpensive Newborn Baby Clothes Brands

The Go-To Brands for Cute, Affordable Clothing

how to wash baby clothes
Washing baby clothes isn't hard, but those tiny outfits need some special care to remove stains. Getty Images / AE Pictures, Inc.

Newborns grow fast and it doesn't make a lot of sense to spend hundreds of dollars on newborn clothes. But, as a new parent, you still want the baby to look nice and be dressed in quality clothes, right? Here are the top five brands of newborn clothes that are high quality and wallet-friendly. 

Old Navy

how to wash baby clothes
Getty Images / AE Pictures, Inc.

Old Navy has adorable, comfy clothes for newborns, as well as children of all ages. This is definitely a perfect place to stock up on onesies, pants, and sleepwear for your newborn.

Three-piece layette sets for newborns run around $13.99 and come with a top, pants, and hat, plus they come in cute prints and colors. Be sure to hit the clearance racks to score some super discounted pieces.

Shop online to see a bigger selection of styles and sizes than found in stores. Get free shipping on orders $50 and more and get free returns. Shop on or around holidays to find deep discounts on baby clothes.


Carter's is a brand that's been around forever. Named as the Best Overall Baby Clothes Brand in the 2011 Readers' Choice Awards, parents choose Carter's baby clothes for the quality and reasonable prices.

On top of that, the brand is widely available at nearly every mass market retailer. Plus, Carter's offers numerous adorable designs and styles that look darling on every baby.

Personal experience with Carter's has taught me that it runs just a touch long but fits well otherwise and shrinkage is minimal even after multiple washes.

H & M

Not only does H&M bring stylish and cheeky European fashion to newborn baby clothes, the brand does it at an extremely affordable price. Even when items are not on clearance, you can get great sweaters for less than $5 and baby basics starting at $1.99.

The only downside to H&M is finding a retail location near you to shop. Thank goodness for H&M finally offering online shopping a few years ago!

Again, personal experience has taught me that H&M runs extremely big. My daughter is pretty average size-wise and her 4-6 months clothing from H&M fit until she was nearly a year old.


A brand found only at Target, Circo is well-priced, holds up during washing and offers a wide selection, from leggings and baby T-shirts to socks and bodysuits.

The boys and girls choices are equally cute (which is a struggle for most brands) and Target has done a great job of creating gender-neutral clothing that doesn't lean on the side of too-girly or too-boyish.

Circo tends to run a little on the small side, so buy one size up when making your purchase.

The Children's Place

The Children's Place is a great store to stock up on a ton of cute baby clothes before your little one arrives. Sign up for the store's newsletter to get coupons sent to your e-mail almost daily.

This store is constantly putting clothes on clearance where you can score T-shirts, onesies, and shorts for just $2.99 each and pajamas for just $4.99. What a bargain! If you shop online, you get free shipping on every order, which is a major plus. Be sure to shop on or around holidays, like Memorial Day and after Thanksgiving, to score some amazing deals. Plus, The Children's Place is a great store to pick up inexpensive holiday shirts for Halloween and Christmas that will be worn only a few times.

One thing about The Children's Place is that they sell a lot of graphic T-shirts and pajamas that can tend to look inexpensive. But if you sort through everything online, you can find really cute, quality gems in the bunch.