What Are Tiger Woods' Endorsements?

Running Down the List of Tiger Woods Sponsors

Tiger Woods pictured during the 2007 Masters
Tiger Woods has had an endorsement deal with Nike, and worn the Nike 'Swoosh,' for as long as he's been a pro. Mike Ehrmann/WireImage/Getty Images

Tiger Woods is a golfer who has represented many different companies over the years, and earned millions and millions of dollars through his endorsements and sponsorship deals. In this article, we'll take a look at both Woods' current endorsement deals—the companies he is signed to represent—as well as those sponsors he had in the past.

Tiger Woods' Current Sponsors

Woods currently has endorsement deals with eight companies, ranging from golf equipment brands to beverage makers to automakers to trading card companies.

These are the companies with which Woods is signed:

  • Nike Golf, which signed Woods in 1996 and built its golf division around Woods. Nike stopped making golf clubs in 2016, but still outfits Woods in apparel and shoes.
  • TaylorMade Golf, with whom Woods signed with in January 2017. TaylorMade is Woods' replacement for his old Nike golf clubs, although into late 2017 Woods was still playing a variety of clubs.
  • Bridgestone Golf. The company makes a full line of golf clubs, but Woods plays the brand's golf balls and his endorsement deal covers the golf balls only. Woods replaced the ball that Nike Golf stopped making with Bridgestone.
  • Full Swing, a company that makes a range of indoor golf simulators.
  • Kowa, a diversified Japanese company whose pharmaceutical products include a pain medicine for which Woods does television ads that air in Japan.
  • Upper Deck, the sports cards and collectibles company.
  • Hero Motor Group, the India-based motorcycle maker. Woods signed with Hero in 2014 and Hero also became the title sponsor of Woods' golf tournament, now named the Hero World Challenge.
  • Monster Energy, makers of the high-caffeine energy drink.

And finally, Woods is a content partner of the PGA Tour, which means that TigerWoods.com and PGATour.com have an agreement to share content between their respective websites.

Woods and Nike Go Back ... Forever

"Forever" as in since the moment Woods turned professional in 1996. In fact, when Woods turned pro and signed with Nike, the company didn't even have a golf division, although it was already making shoes and apparel. Nike had to create "Nike Golf," its golf club business, just for Woods.

However, in mid-2016 Nike announced it was leaving the golf club business. That's what opened the door for TaylorMade and Bridgestone to strike their own equipment deals with El Tigre.

While Woods' golf bag is now full of other companies' equipment, he continues to endorse Nike's soft goods business: shoes, gloves and apparel.

Woods' Former Endorsement Deals

Tiger has had many other sponsorship agreements over the years—many sponsors have come and gone, as is typical in the sports endorsement business. Some of those companies left, however, in response to Woods' scandal-plagued 2009-10 season.

Woods had a partnership with Golf Digest from 1997 through 2010, but in early 2011 the parties announced they were ending Woods' tips column for the magazine.

One of Woods' longest-running sponsors, video game maker EA Sports, announced it was splitting with Woods in late 2013. That brought to an end the Tiger Woods PGA Tour video game franchise.

Among the other companies over the years that have had (but no longer have) endorsement deals with Woods are AT&T, Accenture, American Express, General Mills, TLC Laser Eye Centers, Tag Heuer and Rolex. Woods had an equipment deal with Titleist early in his career (he played Titleist clubs until Nike ramped up its club business) and still sometimes uses a Scotty Cameron putter, but he does not have a sponsorship contract with Titleist currently.

Gillette, a brand owned by Proctor & Gamble, once built advertising campaigns around Woods and tennis legend Roger Federer until that sponsorship deal ended. Another longtime sponsor that no longer uses Woods is Buick (a division of General Motors), for whom Woods made the memorable "Tiger Trap" video feature. And finally, Gatorade ended its sponsorship deal with Woods not long after putting Woods on its labels (for what many called "Tigerade.")