The Best Eyeshadow Tips for Mature Eyes

Shimmer Versus Matte Eyeshadow and Everything in Between

elf Cosmetics

When it comes to wearing eyeshadow that contains shimmer on the lids, there's quite a bit of controversy surrounding the matter. Since shimmer can emphasize fine lines and wrinkles, it's not always the go-to option for women who have mature skin types but want to carry on looking youthful as possible. So what exactly can you do about it? Here are some tips on wearing shadow that won't emphasize fine lines and wrinkles around the eye area:

1. Opt for matte texture:

Matte textured eyeshadows give you the benefit of trying pigment and dressing up your eyes, but not the concern of emphasizing wrinkles. While matte shadows come in an array of colors, the key to success in application is to blend, blend, blend. Use professional makeup brushes to apply shadow and blend on the lid until they look seamless. When working with matte textured shadows it's also imperative to use eyeshadow primer, like this one here from Urban Decay. This way the shadow stays in place and doesn't smudge or disappear through the day, keeping your beauty look on point. Apply a small amount of primer to the eyelid and let it dry before continuing with eyeshadow, eyeliner and mascara.

2. Define with a waterproof eyeliner:

Using a waterproof eyeliner under the lash line and right in between the lashes will give you the definition you're looking for, without having to use eyeshadow if you don't want to.

Got dark circles? Apply liner only on the top portion of the lid right in between the lash line, leaving the bottom clean and more youthful looking. Often times dark eyeliner and shadow on the bottom of the eyes can emphasize dark circles, so this is an easy way to eliminate any unwanted attention.

Makeup Artist Tip: When using waterproof eye makeup, be sure to remove it properly with makeup remover. This is imperative to keeping your eyes clear and not agitated. Choose a remover that takes off waterproof makeup and simply apply it to a cotton pad and soak your eyes before removing eyeliner, shadow and mascara. Make removing your eye makeup a habit that you practice every single day. 

3. Highlight with Concealer:

Use concealer as a highlight under the brow, that gives the benefit of lightening but also dries as a natural, matte texture. Most people think they can't achieve a highlight under the brow unless they use a shimmer shadow, but this isn't true. You can also use this tip for any shadow look you're creating if you want to avoid shimmer. Concealer can do a perfect job of highlighting and brightening without using eyeshadow, be sure to start with a light amount of concealer and blend with your finger or concealer brush. You can keep adding layers to intensify the brightness, and set with a loose powder to ensure it stays all day. 

4. Use Cream vs. Powder:

Using a cream shadow versus powder can give you a smoother texture when wanting to avoid the emphasis of fine lines. Because cream textures are more malleable, you can do a lot with cream blushes, shadows, and highlighters.

Using products that can be applied on all areas of the face are always a bonus, like this Multi-Stick from Bite Beauty. Make sure to blend with your finger and equally cover the eyelid to ensure the color spreads nicely and the finish is smooth. You can top cream off with powder products or simply leave it be!

5. When In Doubt, Don't Overdo It:

Sometimes less is more, a lot of times actually. If you're not certain about a specific eyeshadow look then don't pressure yourself to wear it. I always encourage clients who want to look polished but need to take a break from eyeshadow to simply shape the brow and wear lots of mascara. If your eyelids tend to be tinted or veiny you can always cover them with concealer to even out the tone. Once you get your rhythm of what you like to wear, you'll find the right products that suit your needs.