Activities Sports & Athletics History of Super Bowl III January 12, 1969 - The Orange Bowl Share PINTEREST Email Print Sean Gardner / Contributor / Getty Images Sports & Athletics Football Best of Football Basics Playing & Coaching Plays & Formations College Football Baseball Basketball Bicycling Billiards Bodybuilding Bowling Boxing Car Racing Cheerleading Cricket Extreme Sports Golf Gymnastics Ice Hockey Martial Arts Professional Wrestling Skateboarding Skating Paintball Soccer Swimming & Diving Table Tennis Tennis Track & Field Volleyball Other Activities Learn More By James Alder James Alder is an expert on the game of American football, blogs for The New York Times, and appears on radio shows. our editorial process James Alder Updated December 23, 2017 New York Jets 16Baltimore Colts 7 Super Bowl III between the New York Jets and Baltimore Colts is possibly the most storied Super Bowl in the history of this great game. I think every football fan knows the story of how Joe Namath guaranteed his Jets would beat the heavily favored Colts in an appearance before the Miami Touchdown Club. Namath didn't stop there. In the days to come, he would bad-mouth many of the Colts players, including quarterback Earl Morrall. "I study quarterbacks," said Namath. "I assure you the Colts have never had to play against quarterbacks like we have in the AFL." But Morrall refused to join in the war of words saying, "He's got his newspaper space and that's what he wants. A lot of players have opinions on other players that would send writers running for their typewriters if they expressed 'em." Colts' defensive end Billy Ray Smith was more than happy to respond to Namath's comments, "He hasn't seen defenses like ours in his league. Our defenses are as complicated as some teams' offenses." Game Changer The Colts didn't really take the Jets seriously, but when the Jets drove 80 yards in the first quarter to take a 7-0 lead and then proceeded to intercept Morrall three times, the Colts knew they were in for a fight. Baltimore head coach Don Shula's halftime speech told the story, "We're making stupid mistakes, we're stopping ourselves. You've got them believing in themselves. You've got them believing that they're better than we are." Two more field goals in the third quarter made the score 13-0 in favor of the Jets, and another one as the fourth quarter began to put the mighty Colts down by three scores. The Colts did manage to put the ball across the goal line, but it was not enough as the Jets pulled off one of the biggest upsets in sports history, 16-7.