What You Should Know About Sponsored Links and Google Ads

of 02

About Sponsored Links and Google Work-at-Home Ads

Examples of Google Ads or Sponsored Links.

Because "work at home" is a popular Internet search term, that phrase in an article will attract Google ads promising work-at-home moneymaking opportunities to the website hosting the article. However, these may be misleading or completely bogus.

Looking for work-at-home jobs with Google? See more on Google Jobs including a profile of Ads Quality Rater Jobs.

What Are Google Ads

These ads are links to other websites that have paid to appear on web pages with articles with keywords that the purchaser of the ad selects. Because much of this site is about "work at home moms" ads targeting those keywords are likely on this page. These "Sponsored Links" ads (see above) are automated so, unlike display ads on this site, no one reviews them in advance.

How Google Sponsored Links Work

Sponsored links change each time the article accessed. Refreshing the browser may bring a new set of ads. If you click on one of these links, you will be directed to another website.

Concerns with "Work at Home" Google Ads

Though often they claim to be legitimate work at home jobs, paid advertising links promoting home-based jobs or businesses are rarely genuine. Real employers usually take a more targeted approach than placing ads that reach tens of thousands of people who simply did an Internet search or read a web page. But scams must cast a wide net to find people to prey on.

Typically these ads go to misleading websites that will in some way ask for money, i.e. selling a directory of employers or a business start-up kit or asking for a fee for employment. But readers should keep in mind that legitimate employers pay you not the other way around. More Tips on Spotting Work-at-Home Scams.

of 02

See Sponsored Links on Google Search Results Page

Example of Sponsored Link on Search Engine Results Page.

In addition to websites that write about work-at-home issues, Google Ads can be found in the boxes labeled "Sponsored Links" or "Sponsored Results" atop or next to search engine results (see inset above), when a search is done with the words "work-at-home" or "telecommute" in it. This applies to results from other search engines such as Yahoo, Ask.com, Bing, and others.

Tips on Spotting Work-at-Home Scams.