Careers Finding a Job Public Relations Careers: Options, Job Titles, and Descriptions Share PINTEREST Email Print altrendo images / Stockbyte / Getty Images Finding a Job Job Searching Career Advice Skills & Keywords Resumes Salary & Benefits Letters & Emails Job Listings Job Interviews Cover Letters Best Jobs Work-From-Home Jobs Internships Career Planning Table of Contents Expand What Exactly Is PR? What Public Relations Professional Do Public Relations Job Titles Tips for Starting a Career in PR By Alison Doyle Alison Doyle Alison Doyle is a job search expert and one of the industry's most highly-regarded job search and career experts. Alison brings extensive experience in corporate human resources, management, and career development, which she has adapted for her freelance work. She is also the founder of CareerToolBelt.com, which provides simple and straightforward advice for every step of your career. Learn about our Editorial Process Updated on 07/27/20 Public relations refers to the relationship between a company and the public. People working in public relations (PR) help a company project a positive image to the public in order to achieve its goals. If you are interested in a career in this field, read on for more information about PR job titles, descriptions, and career tips. What Exactly Is PR? Instead of paying for ads like advertising professionals, public relations pros try to draw media attention to their clients. Their goal is for journalists to decide that there is a story worth covering about a client in the journalists' paper, magazine, website, or TV/radio program. PR professionals try to gain publicity for the clients of a PR firm, or for the corporate communications department with a particular organization. The idea behind public relations is that attention will lead people to purchase a client's product, promote a company or individual's idea, or to support the client's position. People in public relations also help to build and maintain a client's reputation with the public. What Public Relations Professional Do Public relations staffers get the job done by writing press releases, connecting key players at their client organization with the press for interviews, arranging press conferences and other events, composing web copy, and creating newsletters. PR pros must have strong writing, verbal, and presentation skills; be well organized and detail oriented, and also be assertive and comfortable reaching out to others. Having a solid aptitude for marketing can also be very helpful. Public Relations Job Titles You can travel a full career path in PR, so you will see titles for apprentice and entry-level employees as well as for frontline staff, supervisors, managers, and specialty areas. Below is a list of some of the most common job titles from the public relations industry, organized by category. For more information about each job title, check out the Bureau of Labor Statistics' Occupational Outlook Handbook. General Job Titles Since public relations isn’t a licensed field, and draws professionals with many different backgrounds, there are job titles that you may not think of as relating strictly to PR. These can provide valuable experience as you pursue a successful PR career path, and will be attractive to hiring managers seeking public relations professionals. Brand AmbassadorChapter Relations AdministratorContent ManagerContent StrategistCopy WriterDirector of Public AffairsDirector of Public RelationsEditorExecutive AssistantEvent CoordinatorEvent ManagerLobbyistManagerManager, Digital and Social MediaManaging EditorMedia DirectorNew Media CoordinatorProgram CoordinatorPublic Affairs ManagerPublic Affairs SpecialistPublic Information AssistantPublic Information OfficerPublic Information SpecialistPublic Relations CoordinatorPublic Relations DirectorPublic Relations ManagerPublic Relations SpecialistPublicistRelationship ManagerSocial Media AnalystSocial Media ManagerSocial Media SpecialistTechnical Writer Account Job Titles PR account jobs involve managing business-to-business or business-to-client campaigns, attracting clients, and designing and implementing campaigns. Account DirectorAccount ExecutiveAccount ManagerAccount SupervisorAssistant Account ExecutiveSenior Account Executive Communications Job Titles PR communications jobs involve developing and maintaining the public image of a client or company through appearances, press releases, and social media. Communications CoordinatorCommunications DirectorCommunications EditorCommunications RepresentativeCommunications SpecialistCorporate Communications SpecialistDirector of CommunicationsDirector of Strategic CommunicationExternal Communications ManagerInternal Communications SpecialistMarketing Communications DirectorMarketing Communications ManagerMedia and Communications Manager Development and Fundraising Job Titles Public relations development focuses on designing and organizing events to raise money or awareness for an organization. Development DirectorDevelopment OfficerDirector of DevelopmentFinancial Public Relations AssociateFundraising ManagerMajor Gifts Officer Marketing Job Titles PR marketing involves maintaining a positive public image while developing promotions for products, and services for a company or organization. Marketing AssociateMarketing Communications DirectorMarketing Communications ManagerMarketing CoordinatorMarketing DirectorMarketing OfficerSocial Media Marketing Coordinator Media Job Titles PR media specialists develop and maintain positive relationships with media outlets, write press releases, and plan and oversee press events. Manager, Digital and Social MediaMedia and Communications ManagerMedia CoordinatorMedia DirectorMedia Relations ManagerNew Media CoordinatorSocial Media Specialist How to Use Public Relations Job Titles When you’re searching for a job, knowing the common job titles used in the industry can help you to do a more effective online job search. If you are looking for a public relations job but you aren’t familiar with the job titles, you may end up with blank searches when there are jobs available. For public relations, you may also use the terms marketing, communications, media relations, development, and fundraising when searching for jobs in the field. Note that the field of public relations does not have a strict hierarchy, as it is not licensed and regulated. If you’re an employer who wishes to update your employee's job titles to keep up with changing titles in the field, use the following list for ideas. You can also use it to screen applicants and judge whether they have past public relations experience that may not be obvious at first glance. For example, job titles like “Account Manager” or “Gifts Operator” might not appear to be related to public relations at first, but they are. If you’re the only public relations employee at your company, you may be an associate, specialist, coordinator, manager, director, and executive all rolled up into one. Use this list to consider whether or not you should ask your employer for a new job title that better reflects your responsibilities. Even if public relations is only part of your job, you may wish to ask for an appropriate title that you can list on your resume. You may be both an executive assistant and director of social media, for example. Tips for Starting a Career in Public Relations College students who want a career in public relations can prepare for entry into the field by doing some or all of the following: Consider completing writing-intensive majors such as English, Journalism, Communications or Marketing. Develop and promote a blog on a topic of interest. Develop and document your writing/communication credentials by working for campus newspapers, magazines, and TV stations. Work as a public relations coordinator for campus organizations. Land a student job in offices where the college is promoted or events are organized, such as the college's media relations/communications department, sports information office, admissions, events, or alumni affairs offices. Pursue positions with student clubs where you can organize concerts, speakers, fashion shows, and other events. Conduct informational interviews with PR professionals through alumni/family contacts and professionals in your home area. Ask professionals whether you can job shadow them during school breaks. Complete internships with PR firms, communication departments, media outlets and/or marketing firms. Contact small local firms near your school or home through local chambers of commerce, as well as targeting big-name firms. Join the Public Relations Student Society of America to learn more about the field, identify mentors and internships,and to demonstrate your professional interest. Consider starting your career with a paid post-graduate internship. Build up your public relations skills. Be prepared to answer questions about public relations in job interviews. By preparing in these ways you'll distinguish yourself from the competition and lay the foundation for a rewarding career in public relations. It’ll also help to review these public relations interview questions before you start interviewing for potential PR jobs. Key Takeaways PR professionals help clients get positive attention. This can involve reaching out to the media, hosting events, promoting the client on social media, and more.Job titles lists can help employers and employees. Use the list to help you target your search. Or use it when reviewing resumes to see whether candidates' job titles are related to the field. A wide range of skills are useful in PR. The list includes communication skills, along with attention to detail.