5 New Bra and Underwear Brands to Try

Undergarments have been worn for generations, and new innovations are constantly arriving. What we wear underneath our clothes is very important, so it's no wonder that new brands are popping up all the time to help us with what we wear under there.

In addition, newer underwear brands have a strong focus on providing more than just the basics to shoppers. They want to create a better world with partnerships, or a better wearing experience with top notch fabrics. The underwear brands that are launching these days are anything but boring old undergarments. Below are a few underwear, bra, and lingerie brands that have launched their lines recently. Learn why they started and be the first to try their designs!

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Undress Code

Undress Code

Undress Code

Launched in 2016, Undress Code lingerie has been created with carefully contoured designs, and simple structures. Founded in Poland, this brand ships their bodysuits, bralettes, and underwear worldwide and has a fashion forward following. 

But fashionable doesn't mean fussy. The brand aims to emphasize the female form without things like underwires or padding. They combine high quality Italian fabric and classic designs with a modern, geometric flair. And the names they use for each style are especially empowering. From the "Be Unique" panties to the "You Are Enough" bra, each day can start with your own affirmation. Most styles are available in XS to L and range from bralettes, high waist underwear, and velvet bodysuits.

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Harper Wilde

Harper Wilde

 Harper Wilde

Harper Wilde launched in 2017 because the brand felt there was a lack of practical and affordable bra options for women, specifically quality bra products at fair prices. What's more, they realized that bra shopping at a department store was less than desirable. Their focus is on the basic bra styles you wear everyday and bringing them to you, instead of you having to come to them.

With this modern company, you can choose any three bras to try on in the comfort of your own home for free. You then have seven days to try on your bras and test out the fit and how they work with your favorite clothes. Keep the bras you like, and return the ones you don't. Sound familiar? This brand uses a model similar to those for some glasses brands. It's like the "Warby Parker of Bras"! 

This company is starting simple with three different styles: lightly lined, push up, and strapless. Each style is available in a few basic colors, including three different "nude" options, and in cup sizes A to DD. 

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Marc Skid

Marc Skid

Marc Skid

Marc Skid, an ecommerce underwear brand determined to do things differently, launched in October of 2017. This brand believes that companies should be like the people we admire in life: having a sense of humor, a strong character, and being purposeful. The brand’s call to action is “Make your Marc on the World.”

One way they support this ideal is by donating to the charity of your choice with each order. $4 goes of every pair of underwear purchased goes to a charitable organization. When buying, you can choose from one of the nine 4-star charities working to Save, Feed, or Cure the World. The company points out that the donation is transparent and quantifiable, which differs from the “one for one” or “% of net profit” approach. ​

Marc Skid uses the world’s finest cotton, organic pima, which represents only .0005% of all cotton harvested in a given year. Additionally, this eco-friendly brand uses Repreve, polyester material that is up-cycled from water bottles. In fact, there is one water bottle in each waistband. ​

Do you like the cheeky name? It was inspired by the founder's belief that, as Mark Twain observed, “The human race has one really effective weapon, that is laughter.” Available in four basic styles. 

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Avery Rose

Avery Rose Lingerie

 Avery Rose Lingerie 

Want some bling on your bra? Avery Rose Lingerie designs are embellished bralettes that you can wear as part of your personal style. Launched in 2017, this new underwear brand creates non-underwire, non-padded, bras that are meant to be seen. You can wear these bralettes under sheer tops or draped dresses, let them peek through an unbuttoned blouse or low v-neck t-shirt. Or wear them on their own!

This brand is hand makes their designs in Los Angeles, California. which enables the company to hire American workers and support the local factories and economy. Styles are often studded with Swarovski® crystals and covered in Italian laces. Especially suited for the petite busted or those looking for light support, these bralettes range from XS to L sizes. 

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Wylde

Wylde

Wylde

Brand new to the scene! This Seattle based brand was born out of a deep love for lingerie and all things romantic. Wylde lingerie, bras, and underwear combine a dash elegance, lust, and love into each style.

The brand's mission is to provide an "intimate layer for self-expression" with the hope to cultivate empowerment through lingerie.  They believe that their undergarments can ignite confidence, and enhance your beautiful body without the need to change anything.

This brand is focused on women with a team that is 87% female. Plus they have committed to donating 2% of their revenue to local charities and organizations that provide support for females. Current sizes include XS to L, and styles range from bodysuits to bralettes, and sexy underwear to halter bras.