New Golf Balls on the Market (or Coming Soon) That You'll Want to Try

What's new in the world of golf balls? Keep track of the latest golf balls showing up in golf shops,  or coming soon to store shelves. We track balls targeted at all skill levels and balls in every price segment of the market. Newer golf balls appear at the top: When we hear about it, you hear about it.

Here are the latest and newest golf balls on the market:

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New Srixon Soft Feel

2018 packaging for the Srixon Soft Feel golf ball

Srixon Golf


The 11th generation of Srixon Soft Feel golf balls launched on Aug. 1, 2018. The new version of the ball has a softer cover and upgraded dimple pattern. Its core is engineered to help deliver to golfers a high-launch, low-spin trajectory, and its outer layers are built to provide a soft feel with the extra distance.

The 2018 model Soft Feel golf balls come in white and yellow. The MAP is $20 per dozen.

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Titleist AVX

Boxes and sleeves of Titleist AVX golf balls
Acushnet Company

The new AVX golf balls from Titleist are targeted at golfers who want distance but with a soft feel and scoring control. It has a piercing, low trajectory that is generally preferred by better players, and a high-speed, low-compression core.

The Titleist AVX balls come in white and yellow, and are engineered to produce very low spin off long-game clubs.

The AVX balls became available in the United States beginning April 23, 2018, with release worldwide coming later in the year. The MAP is $48 per dozen.

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Titleist Tour Soft and Velocity Models

Titleist Tour Soft golf balls
The 2018-model Tour Soft golf balls from Titleist. Acushnet Company

Titleist is out with the 2018 models of its Velocity golf balls and Tour Soft golf balls. As the names of the golf balls imply, the Tour Soft is targeted to golfers who focus on feel, the Velocity at golfers in search of more distance. Roughly speaking, Tour Soft will be preferred by better golfers, Velocity by mid- and higher-handicappers.

The Tour Soft balls come in both white and high-optic yellow colors and have an MAP of $35 per dozen.

The Velocity balls come in four shades: traditional white, VISI-White (a high-visibility version), Velocity Orange and Velocity Pink. The MAP for a box of 12 Velocity balls is $27. Visit for more info.

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Snell MTB Black and MTB Red Golf Balls

Snell Golf's packaging of the MTB Black and MTB Red golf balls.
Snell Golf

The latest balls from Snell Golf are the MTB Black and MTB Red models, released in January 2018.

The MTB Black is a 3-piece ball with a 360 dimple pattern on its urethane cover. Compared to the original Snell MTB ball, the MTB Black has a 7-percent lower-compression core, which the company says lowers spin off the driver for a distance boost.

The MTB Red is a 4-piece ball with 338 dimples. It has a firmer feel on driver and long iron shots, but maintains a softer feel and higher spin rates off short irons and around the green.

The MSRP is $31.99 for a box of 12; the MTB Red comes in yellow in addition to white. (

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Bridgestone Tour B Series

Bridgestone Tour B Series golf balls
Bridgestone Golf

Bridgestone's Tour B330 line of golf balls has been the company's flagship in balls for several years. No more. Bridgestone Golf, beginning in early October 2017, replaces the B330 line with the new Tour B Series balls in four models.

The Tour B X and Tour B XS are the balls for low-handicappers and replace the B330 and B330-S models, respectively. With a softer urethane cover (compared to the B330) and improved aerodynamics, Bridgestone says these balls offer improvements in greenside spin, feel and distance over their predecessors.

The Tour B RX and Tour B RXS golf balls are aimed at mid-to-low handicap golfers who want an optimized trajectory and more distance.

All four models in the Tour B Series begin selling on Oct. 2, with MSRPs of $45/dozen.

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Cut Blue

Cut Blue golf ball by Cut Golf
Cut Blue golf ball. Cut Golf

Cut Golf is a California-based company that makes, markets and sells its golf balls direct to consumer. Cutting out the middleman means lower prices.

And the entry level ball from Cut Golf, the 2-piece Cut Red, sells for only $9.95 per dozen. There's also the Cut White, a 3-piece ball, for $14.95/dozen.

Now comes the Cut Blue, a 4-piece, urethane golf ball priced at $19.95 per dozen on the Cut Golf website (

"Golfers are aware that there are now multiple options for quality golf balls at competitive prices," said Cut Golf founder founder Sam Uisprapassorn. "The phenomenon we saw with the Kirkland Signature ball was that golfers realized there are other awesome options out there, and they don't have to pay $50 per dozen anymore."

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Sci-Core Practice Balls

Sci-Core practice golf balls
Sci-Core practice balls come in sleeves of six. NuPro Golf Products via Facebook

Want to practice golf but don't have the space to do so? You've probably considered practice balls designed to fly shorter distances and built to avoid doing damage to property. Now there's a new entry in that category called Sci-Core (the company spells it all caps - SCI-CORE).

Sci-Core practice balls are built to max out at 100 yards of flight, yet to both replicate the feel of real golf balls while also being safe enough to use indoors. Inside your living, room even.

The company behind them says they a) won't break windows; or b) leave scuff marks on walls or furniture. They also, the company says, won't damage cars or home siding.

They have a condensed polymer foam construction with internal pressure to produce a pop off the clubface. They have a real dimple pattern and weigh roughly half what real golf balls weigh. They float, so you can retrieve them from water; and are built to withstand deforming or cracking through months of use.

Sci-Core practice balls are sold in 6-pack sleeves priced at $14.95 on the company website,

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Packaging for the OnCore ELIXR golf balls
OnCore Golf

An elixir is a magic potion, or the substance that alchemists used to supposedly turn other metals into gold. An ELIXR is a new golf ball from OnCore.

In fact, the OnCore ELIXR is the company's first "tour ball," the company's top-line ball for better golfers or any golfers seeking more control and feel. The three layers in the ball are a polybutadiene rubber core, metal-infused ionomer mantle and cast urethane cover. The compression rating is 85.

At time of writing, the ELIXR balls were listed at $40 per dozen on the company website.