Careers Business Ownership Facts, Research and Markets of Neiman Marcus Group Profile for Neiman Marcus: Management, Markets, Philosophies and Quotes Share PINTEREST Email Print Superstock/Getty Images Business Ownership Industries Retail Small Business Restauranting Real Estate Nonprofit Organizations Landlords Import/Export Business Freelancing & Consulting Franchises Food & Beverage Event Planning eBay E-commerce Construction Operations & Success Becoming an Owner By Barbara Farfan Barbara Farfan University of Georgia Barbara Farfan is a retail industry expert with more than 20 years as a business consultant for the retail and publishing industries. Learn about our Editorial Process Updated on 05/30/19 Neiman Marcus is a privately held retail chain based in the U.S. Everything you ever wanted to know - and other information you didn't know to ask - about the Neiman Marcus Group and their retailing legacy is included in this retail industry profile. You can research all the relevant (and irrelevant) information that has made Neiman Marcus one of the greatest long-standing retail chains in U.S. retail history. Neiman Marcus Mission Statement “Neiman Marcus Stores will be the premier luxury retailer recognized for merchandise leadership and superior customer service. We will offer the finest fashion and quality products in an exceptional environment." Neiman Marcus Facts and Trivia Before opening the first Neiman Marcus store, the founding team turned down an opportunity to purchase a franchise selling an obscure fountain drink called Coca-Cola.Stanley Marcus (son of founder Herbert Marcus) created the Neiman Marcus Award for Distinguished Service in the Field of Fashion, which is presented to fashion designers who influence the direction of the fashion industry.Neiman Marcus had the first customer loyalty program (InCircle), and the first in-store gift-wrapping service.Neiman Marcus was reportedly designer Coco Chanel's favorite place to shop. Neiman Marcus Group History The first Neiman Marcus store was opened in 1907 in Dallas Texas. The company was founded by Herbert Marcus, his sister, Carrie Marcus Neiman, and his brother-in-law, Al Neiman. Their initial investment was $25,000. The Bergdorf Goodman flagship store opened in 1901 in New York City. That company was founded by Herman Bergdorf in 1899 as a tailor shop. That tailor shop was purchased by Edwin Goodman in 1906 and the business started evolving to the luxury retailer it is today. Carter Hawley Hale Stores acquired Neiman Marcus in 1969 and Bergdorf Goodman in 1972. Neiman-Marcus Group, Inc. was split off in 1987. Bergdorf Goodman Facts and Trivia Square footage for all Bergdorf Goodman and Neiman Marcus stores totals 316,000 square feet, as of March 2008.Bergdorf Goodman was the first retailer to introduce ready-to-wear clothes, as an alternative to custom-made, tailored clothes.When the Bergdorf Goodman building on 5th Avenue was originally built, it included a 9th-floor residence for the Goodman family. This was converted into a day spa and salon in 1997. Neiman Marcus Philosophies and Quotes “It’s never a good sale for Neiman Marcus unless it’s a good buy for the customer.” – Herbert Marcus“When you enter a Neiman Marcus store, we want you to know exactly where you are shopping and what we’re about. We work very hard to create a luxurious experience for our customers – whether it’s the amazing merchandise, the fresh flowers or the artwork. “ - Burt Tansky“After 100 years, we are a testament that service and quality never go out of style.” – Burt Tansky“We emphasize that best service is based on ordinary day-in-and-day-out interactions that make us a great store known for outstanding service.” - Burt Tansky Neiman Marcus Christmas Book Catalog The Neiman Marcus world famous "Christmas Book" first appeared in 1926. Fantasy gifts offered through the mail order catalog have included Texas Stadium artificial end zone turf, a zeppelin, a personalized jetliner, and his-and-hers adult-size robots. Neiman Marcus Products and Target Customers The Neiman Marcus Group retails high end and luxury apparel, shoes, accessories, jewelry, cosmetics, furnishings, antiques, rare books, and decorative home items. Its target market is consumers who are in the top 2% of the income bracket in the U.S. and equally wealthy people around the world. According to the company's website, its average customer has an advanced degree, is well-traveled and sophisticated. Neiman Marcus Business Holdings Neiman Marcus Group, Inc. retails upscale merchandise through its Specialty Retail Stores segment and its Direct Marketing segment. Its specialty retail stores segment includes Neiman Marcus stores, Bergdorf Goodman stores, and Horchow stores. It's direct marketing segment consists of the world famous Neiman Marcus Christmas Book catalog, and the Horchow Home catalog, as well as e-commerce websites for Neiman Marcus, Bergdorf Goodman, and Horchow. Neiman Marcus Key Management James Gold, President, Bergdorf Goodman, and NMG International Joseph Weber, Senior Vice President, Chief Human Resources Officer, Neiman Marcus Group LTD LLC Tracy Preston, Senior Vice President, General Counsel, Neiman Marcus Group LTD LLC Neva Hall, Executive Vice President, Neiman Marcus Stores, Neiman Marcus Group LLC Willis Weirich, Senior Vice President, Supply Chain, Neiman Marcus Group LTD LLC Liz Allison, Senior Vice President, Last Call, Neiman Marcus Group LLC Neiman Marcus Contact Information: 1618 Main St.Dallas, TX 75201214-743-7600, https://www.neimanmarcus.com/ Neiman Marcus Chocolate Chip Cookie Recipe Urban Legend Hoax Strangely, one of the things that made Neiman Marcus legendary in the U.S. retail industry is an urban legend hoax about Neiman Marcus chocolate chip cookies. In the 1980's a story about a Neiman Marcus cookie recipe started circulating about a customer service failure incident that never happened, but because it became so well known, it damaged the reputation of Neiman Marcus brand anyway. For those that missed it in the 1980's, here's the Neiman Marcus Chocolate Chip Cookie Recipe story... Supposedly a customer who was eating a chocolate chip cookie at the Dallas Neiman Marcus store asked the waiter for the recipe. The waiter informed her that he could give her the recipe, but there would be a "two-fifty" charge. When the woman received her VISA statement, she found a $250.00 charge, instead of the $2.50 charge she was expecting. As revenge, she then started telling the story and circulating the recipe for free. Neiman Marcus claims the story is completely untrue, pointing out that it had no chocolate chip recipe at the time the story started circulating, and that it also did not accept VISA as a form of payment in its stores. In response to the widespread rumor and the criticism they received from it, the company did create a chocolate cookie recipe, which it makes available at no charge. The Neiman Marcus $250 Cookie Recipe story is considered to be an urban legend. It was an early example of viral communication that was originally passed along via xerox copies. The legend gained even more notoriety as a popular viral e-mail message that readers were encouraged to forward to all their friends.