Michael Seid CPA

Michael Seid
Michael Seid, Managing Director, MSA Worldwide.

Managing Director, MSA Worldwide

West Hartford, Connecticut


Long Island University



Social franchising

Franchise consulting

Franchise management

Company Info



Michael H. Seid wrote about franchising for About.com (now Dotdash) from 2015 to 2017. He has been a consultant to the franchise industry since 1987, and lectured at universities and law schools including St. Thomas University, Georgetown Law School, MIT Sloan School of Management and Harvard Business School. 

A certified public accountant (CPA), Seid has authored and co-authored books on franchising, including "Franchising for Dummies, 2nd Edition" and "Franchising for Dummies, 1st Edition," which he co-wrote with Dave Thomas—founder of Wendy’s International. MSA Worldwide, the consulting firm he started in 1987, is a member of the International Franchise Association, and Seid serves on the organization's board of directors and several of its committees.

Seid is also the chief concept officer for CFWShops, a social franchisor established to bring medical care and prescriptive drugs to families in rural Kenya and Rwanda.


Seid has a bachelor's degree in accounting and marketing from Long Island University and is a Certified Public Accountant in the state of New York.

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