Matthew Hudson Introduction Chief experience officer for Work Wear Safety Shoes in the Dallas/Fort Worth areaFormer president of Rick Segel & Associates, later rebranded as @hudsonheadAuthor or co-author of three books on retail sales Experience Matthew Hudson worked for 26 years in retail sales before taking on the role of president and general manager of Rick Segel & Associates, later rebranded as @hudsonhead, a speaking, writing, and publishing consortium. He is now the chief experience officer for Work Wear Safety Shoes in Dalla/Fort Worth.PublicationsHudson is the author or co-author of three books:"The Retails Sales Bible," published in 2011"Signs Sell," co-authored with Rick Segel and published in 2014"Culturrific! The Roadmap to a Terrific Service Culture," published in 2017 Education Hudson earned a doctorate in organizational behavior from Northwestern University in 2003. He also has a certificate in training and development from Texas A&M University. LiveAbout and Dotdash Meredith LiveAbout, a Dotdash Meredith brand, is a reference site focused on entertainment, activities, and hobbies. Learn more about us and our editorial guidelines. Read more from Matthew Hudson 4 Ideas to Help Your Retail Store Run Smoothly How Much Does It Cost to Start a Retail Business? 5 Most Important Elements of Visual Merchandising How to Balance a Cash Register Till What Does Free or Freight On Board (FOB) Mean? 20 Marketing Phrases to Attract Customers and Increase ROI How to Buy Wholesale Merchandise How Purchase Orders Work in Retail What Is Keystone Pricing? What Is Inventory Turnover? What Is Equity Financing? What Is Return Authorization? What Are Vendor Co-Op Funds? What Is the Cost of Goods Sold or COGS? What Is a Category Killer? What Is Gross Profit Margin? What Is the Acid Test Ratio? 10 Simple Ways to Increase Retail Sales The Top 15 Most Useful Retail Math Formulas Open-to-Buy Planning for Retailers The Top Sources of Retail Shrinkage Being an Independent Retailer 8 Ways to Measure Retail Performance and Productivity How Much Cash Should You Have in a Store Register?