Jim Reiser, M.S.



  • Founder and Executive Director of Swim Lessons University
  • Former professor of aquatics at the University of South Carolina
  • Received numerous prestigious awards and endorsements for his work in swimming instruction and water safety


Jim Reiser, M.S., is the founder and executive director of Swim Lessons University, a swim instructor and training company. After 2 years as the professor of aquatics at the University of South Carolina, during which he led the university's swim team to multiple championships, he turned to teaching children to swim. He is the CEO of The Swim Lessons Company, one of the premier swim schools in the southeast, and founded Swim Lessons University to train the best swim instructors.

Jim has received a number of awards and endorsements for his work in swimming instruction and water safety. The International Swimming Hall of Fame honored Jim with the Virginia Hunt Newman Award for his curriculum and approach to teaching infants, toddlers, and young children to swim. Other awards include the Adolph Kiefer Water Safety Person of the Year by USA Swimming, the Life Saver of the Year by the National Drowning Prevention Alliance, and the WABC President’s Award for his contribution to Learn-To-Swim World Wide.

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