Careers Business Ownership How to Write a New Customer Welcome Letter Share PINTEREST Email Print Business Ownership Becoming an Owner Small Business Online Business Home Business Entrepreneurship Operations & Success Industries By Alyssa Gregory Alyssa Gregory Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites. Learn about our Editorial Process Updated on 11/20/19 A new customer welcome letter is a valuable part of acquiring new clients, especially if your business is one that focuses on personal relationships. Taking the time to write a new customer welcome letter has many benefits, some of which are: Showing your customers that you value their businessOfficially introducing your company to new customersReassuring new customers that they made the right decision in choosing your companyProviding important points of contact information A new customer welcome letter is fairly simple to generate, and adds a personal touch to a new business relationship. 01 of 08 Company Letterhead An example of basic company letterhead. Your new customer welcome letter should be printed on your company letterhead, or at least include your contact information. Having professional letterhead with your company branding is an excellent way to reinforce your brand through your welcome letters and all client communication. But if you don't have a letterhead for your new customer welcome letter, you should include your: Company nameReturn addressTelephone numberEmail address You may also want to include a fax number, company website and any other contact methods you have available. 02 of 08 Date and Recipient's Address An example of how the date and recipient's address should be formatted on a new customer welcome letter. The beginning of your welcome letter should include the date of the letter and your recipient's mailing address, all aligned to the left border. The recipient's address box should typically include: Full name (with prefix)TitleCompanyMailing address 03 of 08 Greeting An example of the greeting on a new customer welcome letter. In this section of your new customer letter, you will typically greet your recipient by name, followed by a comma or colon. Whether you greet the recipient with their first name (i.e., Jane), or more formally, a prefix and last name (i.e., Dear Ms. Doe), depends on your relationship with the customer. Generally, since this is a formal letter, you should be formal with every client regardless of your relationship. 04 of 08 Welcome Message An example of what you can include in the opening sentence of your new customer welcome letter. The opening sentence of the letter comes after the greeting and should include a welcome message to the customer. Here is an example of an opening sentence in a new customer welcome letter: On behalf of the entire Smith Consulting staff, I'd like to take this opportunity to welcome you as a new customer. We are thrilled to have you with us. 05 of 08 Introduction to the Company An example of the proper formatting for the body of a new customer welcome letter. The body of your new customer welcome letter should include an introduction to your company, as well as reiterating your capabilities. Here is an example of a company introduction: At Smith Consulting, we pride ourselves on offering our customers responsive, competent and excellent service. Our customers are the most important part of our business, and we work tirelessly to ensure your complete satisfaction, now and for as long as you are a customer. In this section, you will also want to introduce yourself, and let the customer know what role you will play in his or her dealings with your company. Here is an example of a personal introduction: I am also happy to inform you that I will be your primary point of contact at the company, and I encourage you to contact me at any time with your questions, comments, and feedback. 06 of 08 Contact Information An example of how you can list your company contact information in your new customer welcome letter. One of the most important parts of a this letter is the section that includes various other contacts they may need in your company, and methods of contacting them. This section of your welcome letter should list how and when your customer can get in touch with you when they have questions or concerns. 07 of 08 Reassurance An example of how you can close out your new customer welcome letter by reassuring the client. This last section of your new customer welcome letter should once again thank the customer for his or her business, reinforce your commitment to them, and let them know that you are ready to do whatever it takes to make sure their needs are met. The idea is to close out the letter on a positive note and leave your new customer feeling welcome, appreciated and important. Here is an example of the last sentence of your new customer welcome letter: Jane, thank you again for entrusting Smith Consulting with your most important business needs. We are honored to serve you. 08 of 08 Closing An example of the proper formatting of the closing section of a new customer welcome letter. The closing of your new customer welcome letter includes a valediction (sincerely, regards, best regards, yours truly, etc.), your written signature, and your name and title. It's important to always include your actual signature and not a computer-generated signature or stamp to personalize the letter. Your signature should go in between the valediction and your name, so you'll want to leave a few extra spaces for it.