Careers Business Ownership How to Bootstrap Your Small Business From the Ground Up Share PINTEREST Email Print Business Ownership Becoming an Owner Small Business Online Business Home Business Entrepreneurship Operations & Success Industries By Alyssa Gregory Alyssa Gregory Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites. Learn about our Editorial Process Updated on 11/20/19 If you want to start a business with very little start-up capital or grow your business with minimal investment, then you are bootstrapping. That's right. You are a bootstrapper when you aim to become a self-sustaining entrepreneur, starting and growing a business with little to no capital. Bootstrapping takes a combination of frugal thinking, creativity, and planning. Entrepreneurs who do it successfully are able to stretch limited funds to do great things in their businesses while competing with businesses that have bigger budgets. This collection of articles will help you start, run and grow your business on a bootstrap budget. 4 Ways Fund Your Business on a Bootstrap Budget Hero Images / Getty Images If you are looking for the capital you need to start your business, you have probably explored some of the traditional options such as loans, investors, and other financing alternatives. But what if you want to start your business without going one of those routes? If you are committed to making a plan and exploring fiscally conservative alternatives, then bootstrapping may be an excellent option for you. 7 Tips for Running Your Business on a Bootstrap Budget Hero Images / Getty Images Once your business is up and running, your bootstrapping techniques need to be fine-tuned so you can continue to run and grow your business while keeping your costs low. Successful bootstrapping takes consistent and thorough planning, and the quicker you can identify the best budget-friendly decisions, the more you will save. There are a number of ways to do this. 10 Ways You Can Reduce the Cost of Running Your Small Business Hero Images / Getty Images What if your business is already up and running, but you feel like you are being eaten alive by your expenses? The first step of moving toward a bootstrap mindset is analyzing where you are spending money and making a plan for wisely cutting those costs. This article helps you identify some areas where you can cut back and streamline your business costs to make your company more profitable. 5 Marketing Techniques Every Small Business Owner Should Use Manuela / Getty Images Marketing can be one of the most significant expenses for a small business, but it is also one area where there is a tremendous amount of potential for bootstrapping. From online marketing to face-to-face outreach, there are many ways you can get the word out about your products and services without making a significant investment. 101 Small Business Marketing Ideas andresr / Getty Images Building on the idea of bootstrap marketing, it's important to keep in mind that every business won't be able to save money by marketing their products and services in the same way. There many different factors that play a role when it comes to identifying the marketing activities that are successful and cost-effective at the same time. 12 Low-Cost Technology Solutions for Small Business Westend61 / Getty Images Technology can be a bootstrapper's best friend, allowing you to do things quicker and more cost-effectively. But since technology, in general, can be expensive, you need to make very smart decisions in selecting the types of technology you use in your business.