What to Know About Becoming a Pregnancy Model

Pregnant models are needed for maternity clothing, baby gear & more

Pregnancy Maternity Pregnant Model
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Victoria’s Secret Angel Alessandra Ambrosio famously walked the runway in 2011 when she was expecting her second child – wearing only lingerie and a 30-pound, six-foot-wide pair of copper angel wings.

Even if you don't want to wear lingerie on live TV while you're pregnant, you can still pursue a modeling career. There is a thriving market for commercial and print maternity models.

Pregnancy Is a Good Time to Start Modeling

Pregnancy is an excellent time to start modeling. Maternity models are needed for maternity clothing, swimsuits, and lingerie, as well as other commercial content aimed at expectant mothers such as baby, family, and maternity products.

Because pregnancy has a definite endpoint, models are constantly leaving the maternity market, meaning advertisers and businesses need new models to replace them. This creates a high demand for pregnant models that agencies need to fill.

Pregnancy Modeling Requires Looking Healthy and Fit

Modeling is a visual industry that capitalizes on an ideal appearance, even during pregnancy. Your body will go through a vast array of changes in addition to the ever-increasing size of your belly. But if you want to be a maternity model, you will need to maintain a healthy physique throughout your pregnancy.

Talk with your doctor to develop a diet and exercise plan that allows you to pursue your career while staying healthy. You'll also need to plan to take care of your skin and hair. Some women experience thicker hair and glowing skin during pregnancy due to hormones, while others have the opposite reaction. You may need to invest in skin treatments, hair extensions, or other beauty treatments to maintain a commercial look throughout your pregnancy.

Keep Your Agency Updated Throughout Your Pregnancy

If you are signed to a modeling agency when you are pregnant, you will need to keep them updated with regular shots of your growing belly so they know what kind of work you'll be able to book. Some agencies may ask for weekly photos, as pregnant bodies change rapidly, especially in later months.

Don’t worry about your belly looking too big or too small, as there are markets for all sizes of pregnant bodies and bellies. 

Confidence Is Key in Maternity Clothes Models

While it’s important to be confident in all types of modeling jobs, a beaming smile and confident look is highly coveted in commercial maternity models. Ads using pregnant models are aspirational. Businesses want to portray a happy, healthy, positive message, and they look for models that fit that image.

If you are submitting snapshots to a modeling agency, they should feature strong posture and a confident smile. Don’t be afraid to show off your belly, as that is the key selling point during this phase of your modeling career. When you feel at ease with your body it will come through in photos and give you the happy, glowing look agencies love in maternity models.

Finding an Agent as a Maternity Model

While there are some agencies that cater specifically to expectant mothers, there are also modeling agencies that cater to models of all shapes, sizes, ages, and heights. If you are just starting your modeling career, looking for an agency that you can continue working with even after giving birth.

If you are already working as a professional model, discuss your pregnancy with your agency before you begin showing so you can make plans for work during your pregnancy. If they do not represent maternity models, they may be able to refer you to an agency that does.

Many commercial modeling agencies will also represent the children of their models, which would allow you to work with your baby after giving birth. There is also a market for “family” modeling including parents with infants and children of all ages.

The modeling world is constantly growing and changing, and there are markets for all kinds of looks. If you’re already a model or want to become one, being pregnant shouldn't stop you. In fact, it might be the perfect way to break into the industry.