Grow Your Blog Audience and Make Money Blogging

If you enjoy writing then the internet is one of the most powerful ways available for you to turn your passions into profits and make money online. More specifically, when it comes to writing they way you can quickly monetize is by blogging.

The good news is that blogging (and making money online) does not require a lot of technical knowledge or know-how as there are plenty of blogging platforms that make it easy for you to put your words into an effective online presence.

If you're capable of putting out good quality information, choosing the right blogging platform, and picking the right marketing tactics, you can make money on the internet. 

Curious about how it’s done? Let's look at five ways you can build an audience and make money online through the power of blogging.

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Create Good Quality Original Content

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Making money with blogging is great and a number of people are able to earn a full-time income from it.

The first step to a profit producing blog is to realize, above everything else, that the key to a sustainable blog and business is to provide good quality original content that will be useful to your audience.

By doing this you'll be able to build trust with your audience, get free traffic from the search engines, and turn that traffic and trust into sales.

This means sticking to original content, including product reviews of items you've actually used and can wholeheartedly recommend. Those being said, use all the creative and ethical techniques to attract attention to your best offers (e.g. embedded product links within text and/or images).

Once you've decided that you're going to commit to creating valuable content to your audience; it's time to start driving traffic and making money with your blog.

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Build Your Blog Audience

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Once you have a blog in place with good quality content, you want to start driving traffic to your blog and building your audience.

As you continue to add new content to your blog you'll start to get free traffic from the search engines, but that will take a while.

To get a leg up, you can tap into other platforms to reach your audience faster and start driving traffic right away.

Social media sites are great places to reach your audience and drive traffic back to your website.

Creating a Facebook business page for your blog is a great way to start. You can make posts on your Facebook business page that promote your blog posts and link people back to your blog.

Video marketing is also a powerful way to reach people and drive traffic to your website. You can post videos to Facebook, Instagram, and YouTube to reach your audience and bring them back to your blog.

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Allow Your Visitors to Make a Donation

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One of the easiest ways to make money with your blog is to simply ask your blog visitors to make a donation to your blog.

If you're writing good quality content that is helping your visitors then they may be inclined to return the favor with a small donation.

You can easily do this by setting up a PayPal merchant account or the equivalent. This way, motivated readers can show immediate appreciation for your advice by making a donation through PayPal.

If you are selling your own products or services you can also use a simple PayPal account to take payments online; it's one of the fastest and easiest ways to start taking payments directly from your website.

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Make Money with Affiliate Marketing

affiliate marketing
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Affiliate marketing is one of the easiest ways to make money online and the great news is that it's pretty hands off.

The way it works is you simply find other great products and services that would be of benefit to your audience. In most cases, you can promote these products on your website and get paid a commission anytime a sale is made.

You don't have to create the product, handle the transactions, deal with customer service, or anything else. You simply recommend the product on your blog and get paid when a sale is made.

Whether you choose items from ClickBank or individual companies, ensure that these items are high quality and are aligned with your values and those of your audience. Check out the rules for earning commissions (e.g. first link versus last link purchases, full disclosure requirements, etc.) to ensure that you are properly rewarded by each program.

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Make Money Blogging with Ads

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Contextual ads give you a way to monetize your blog content by showing readers relevant ads that may interest them. If they click through, you earn a small fee (commission) as compensation for showing the ad on your website. Small fees that add up over time… 

The service effectively does all the work once you set the parameters: the number of ads, size, placement on your blog etc. Your selection of keywords will determine the quality of the appearing ads, and hence the amount of money you make.

Like affiliate marketing, this is a completely hands-off, passive way of making income from your blog.


Making money from blogging can encompass different levels of financial compensation, ranging from weekly coffee change to a full-time online business. Whatever your income goals are, they are achievable with a little bit of work, some luck, and a willingness to grow your targeted reading audience with tried and tested marketing techniques.