Geoff Beers Follow LinkedIn Director of Digital Marketing Cincinatti, Ohio Education Xavier University University of Cincinatti Expertise Digital marketing Ecommerce SEO Introduction Former writer for The BalanceHis career in event planning began as a student at the University of Cincinnati, and he later served as the conference coordinator and assistant director for the Schiff Conference and Banquet Center at Xavier UniversityHolds a master's degree in sports administration from Xavier University and an undergraduate degree from the University of Cincinnati. Experience Geoff Beers is a former writer for The Balance. His career in event planning began as a student at the University of Cincinnati, and he later served as the conference coordinator and assistant director for the Schiff Conference and Banquet Center at Xavier University, also in Cincinnati, Ohio.Beers holds a master's degree in sports administration from Xavier University and an undergraduate degree from the University of Cincinnati. Education Beers received his master's degree in sports administration from Xavier University and an undergraduate degree from the University of Cincinnati. LiveAbout and Dotdash Meredith LiveAbout, a Dotdash Meredith brand, is a reference site focused on entertainment, activities, and hobbies. Learn more about us and our editorial guidelines. Read more from Geoff Beers The Big List of Event Planning Job Titles How to Manage Event Planning Information Flow Breaking Into Event Planning as an Event Coordinator Planning Checklist for Small Events Catering Portion Tips to Control Spending and Waste Engage Your Audience With Interactive Conference Ideas Differences Between Event Planning and Coordinating Event Planner Marketing Strategies Key Event Planning Skills to Highlight on Your Resume Choosing the Right Conference Pricing Strategy Management Tips When Building an Event Budget 7 Holiday Work Party Ideas Creative Elements of Event Planning 6 Ideas for Throwing a Great Office Retirement Party Importance of Catering Numbers A Comprehensive Outline of Event Planning Expenses Catered Buffet vs. Plated Meals 5 Event Planning Questions to Ask Potential Clients Low Cost Ways to Market Your Conference Online Marketing Ideas for Wedding Planners 5 Types of Events That Make Money Event Setup Checklist for Venue Coordinators Great Ideas for an Effective Event Registration Table Event Signage Strategies