The Entrepreneur's Complete Guide to Social Media Marketing

Social media can be an incredible way of growing your business. For example: 

  • You might use Twitter to establish your expertise
  • Facebook ads are targetable and help to grow your reach
  • Blogging will keep visitors coming back to your site again and again
  • Emerging networks like Vine, Instagram and Tumblr can help you make your mark

But how do you stay on top of all of the opportunities out there? Read on for tips on using social media to grow your business. 

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Develop a Content Strategy

Coworkers discussing ideas
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In order to make the most of your social media marketing, develop a content strategy first with these resources: 

Build Your Personal Brand Using Social Media – Even if you still have a "day job," social media strategy can help you. Here's how. 

Social Media Marketing Intro  –​ This is a great place to start to get the right overview of social media marketing for your business. 

Real-Time Marketing – "Real-time marketing" is all the rage among big brands like Ford and Pepsico. Here's how you can use it to supercharge your marketing efforts for very few bucks. 

Social Media Influence: Map Your Allies – A vital first step to being successful in social media is figuring out how to reach a receptive audience. Here's what you need to know. 

Social Media Influence: Content Strategy – Once you develop an idea of where your audience is, you can craft an irresistible content plan. 

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Start and Monetize a Blog

Co-workers blogging
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The truth is that making money with a blog can be challenging. But with a strategic approach, and the right tweaks, you can make money with a blog. Here's what you need to know to get started: 

Making Money Online with a Blog –The basics of targeting the right niche. 

Running a Content Business – You may be able to profit from your expertise with a content business. 

Making Money with Affiliate Marketing – Affiliate marketing is one of the most lucrative ways of making money online. 

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Master Specific Social Networks

Hashtag for social media
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Lots of entrepreneurs specialize in one social network. See which one is right for your business here: 

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Grow Your Business with Social Media

Grow your business with social media.
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Use Social Media to Provide Better Customer Service – Did you know there are a number of great social media tools to make customer service easier? Find then here. 

Crowdfunding a More Social Marketing Paradigm with Joseph Jaffe  Learn from the master of social media marketing how he crowdfunded his latest book.