Careers Business Ownership Effective Facebook Marketing Strategies How to Use Facebook to Succeed in the Market Share PINTEREST Email Print Shutterstock Business Ownership Becoming an Owner Online Business Small Business Home Business Entrepreneurship Operations & Success Industries Table of Contents Expand Be Active With Your Facebook Presence Reach Your Best Customers With Facebook Ads Engage Your Audience Final Thoughts on Facebook Marketing By Brian Edmondson Brian Edmondson Brian Edmonson is the founder of Internet Income Coach and has worked with, consulted, and provided training for some of the world's leading online companies and entrepreneurs. Learn about our Editorial Process Updated on 05/27/19 Facebook has approximately 2,320 million users and is ranked the most popular social media site worldwide. Since its inception in 2004, this social network has grown exponentially. Membership is free, with the platform generating most of its revenue from paid advertisers, who are able to reach prospects and customers in a highly targeted and engaging way. Facebook serves as a useful channel to generate leads and boost sales of products and services in just about any niche or industry. With so many people on the site, you have an audience regardless of your market or niche. Also, if you’re in business today, especially online, you can’t avoid marketing on Facebook in some way. Advertising on Facebook is relatively easy compared to other platforms and can be highly targeted. However, you will need a solid marketing strategy to maximize your return on investment (ROI) and connect with your specific customer group. With a solid Facebook marketing strategy, you can reach your audience at a time when they’re primed to buy; or at least raise awareness of your company, product, and services so you're top of mind when they are ready to buy. This simple marketing strategy will help you get started. Be Active With Your Facebook Presence Facebook is constantly changing. It seems that every hour there is new content ready to be consumed. To take part in that, you have to commit to your Facebook marketing strategy by consistently posting new content to your company’s Facebook page, such as photos and videos, with links back to your website. Post offers and special deals, write news about product launches, and do live streams using Facebook Live. The best part is that all of this effort to nurture and grow your audience and generate leads is free. However, be sure to capitalize on this opportunity by providing plenty of useful information to attract and keep consumers interested. You may want to consider using a social media scheduling tool to help automate your Facebook posting activities. If your Facebook presence grows large enough where you have to moderate and respond to many comments, you should consider hiring an assistant to handle social media marketing tasks. Reach Your Best Customers With Facebook Ads One of the metrics that many companies seek is more “likes” and “followers.” While the numbers are important, they should not be your primary goal. Rather, your focus should be on reaching your best customers, who are more likely to buy—and even buy repeatedly—your products or services. Providing free content is an important part of any Facebook marketing strategy. But you should also use paid advertising because it allows you to reach your best customers quickly. Facebook's “back office” tools allow you to drill down to people who are likely to be interested in what you have to offer and who will want to find out more about your products and your company. Facebook also offers advanced options where you can upload your list of existing prospects and customers, and Facebook will create a similar audience of people who are most likely to do business with you. After you've targeted your audience, you should create engaging copy and compelling offers that generate interest and possibly sales. Engage Your Audience Your Facebook marketing strategy should include engaging your audience to show that you care about them and their business. By consistently replying to questions and addressing comments, you keep customers interested and engaged. Also, if there is an issue or concern, be sure to create a new post to resolve it. Facebook is focused on maximizing the time users spend on their site. Therefore, if you're active and building a community of engaged people, the site will help you optimize your free posted content, as well as the paid ads you may be running. In turn, you will reach more users, drive more traffic, and get more leads and sales. Being active on Facebook and having an engaged audience signals the site that people are interested in you and your business. Final Thoughts on Facebook Marketing Use a consistent Facebook marketing strategy to grow your business and attract more customers. You may find that Facebook is the most valuable and profitable marketing channel in your business.