Victoria's Secret New York: The World's Largest

The Massive Victoria's Secret NYC Has Luxury Features

Merchandise display in a Victoria's Secret store
Hu Chengwei / Getty Images

The world's largest Victoria's Secret is located in Herald Square on Broadway in New York City. This iconic member of New York's retail flagship fleet gained its "world's largest" designation after being reimagined and renovated in October 2012. That renovation doubled the store's original size, increasing it from 30,000 square feet to 60,000 square feet.

Details Make the Store Shine

The renovation included a number of improvements that really make the store pop:

  • Italian marble floors
  • Custom chandeliers with Swarovski crystals
  • Historical display of milestones marking Victoria's Secret brand
  • Video walls with Victoria's Secret angel models and fashion show footage
  • A select-your-own fragrance perfumery
  • Beauty department on every floor
  • Pink collection with a separate entrance
  • Special New York City collection


The store has the following address and phone number:

1328 Broadway
Herald Square
New York, NY 10001
(212) 356-8380 

Other Flagship Stores

It sounds like an oxymoron, but the Herald Square Flagship Store is not the only Victoria's Secret Flagship Store in the world. Technically, according to the definition of flagship stores, any store that is the first to be open in any state (or any country) is a "flagship" store. 

While the "flagship" designation is applied loosely within the retail industry, the Victoria's Secret chain seems to reserve the flagship designation for stores that are significantly different than a "standard" store consumers might see in a mall. Additional examples of Victoria's Secret store locations also designated as "flagships" in the U.S. include:

19501 Biscayne Boulevard
Aventura, FL 33180

3995 New Bond St.
Columbus, OH 43219

2601 Preston Rd.
Stonebriar Center
Frisco, TX

London Flagship Store

On Aug. 29, 2012, the first Victoria's Secret Flagship Store outside the United States opened on London's fashion-forward Bond Street. Located at 111 Bond Street, features that distinguish this London Flagship Store include:

  • Four stories
  • 40,386 square feet
  • Invitation only, top floor VIP area a personal-shopping, a champagne-sipping experience, and private suites with vintage bathrooms that include sunken marble tubs
  • A centralized digital media system that controls five multimedia screens positioned on walls throughout the interior of the store
  • A three-story digital broadcast wall
  • One-of-a-kind display of Victoria's Secret Fashion Show runway creations worn by some of the most famous models (i.e., Victoria's Secret Angels) in the world
  • A wall of Victoria's Secret exclusive fragrances
  • Grand staircase that is custom-designed and made of glass
  • A grand chandelier with pink glass bows handmade in Venice, Italy
  • A replica of Victoria's Secret star on the Hollywood Walk of Fame (Victoria's Secret is the only company, or brand, with a Hollywood "star")
  • Luxurious, extra-large fitting rooms designed to look like a boudoir
  • Extensive loungewear selection available including yoga pants, hoodies, and cotton T-shirts
  • An entire floor of Pink-branded lingerie that is collegiate-inspired and focuses on a younger customer

Other International Locations

Victoria's Secret Flagship Stores located outside the U.S. include:

  • Singapore Victoria's Secret Flagship (the first in Southeast Asia)
  • Shanghai Victoria's Secret Flagship (the first in China)
  • Milan Victoria's Secret Flagship (the first in Italy)
  • Cardiff Victoria's Secret Flagship Store (the first in Wales, and one of the newest)

As part of the international L Brands family of retail stores, 57 Victoria's Secret stores are being operated in countries outside of the U.S. These international Victoria's Secret retail stores are located in:

  • Abu Dhabi, UAE
  • Beirut, Lebanon
  • Cairo, Egypt
  • Causeway Bay, Hong Kong
  • Central, Hong Kong
  • Changsha, China
  • Chengdu, China
  • Chongqing, China
  • Deira, UAE
  • Dubai, UAE
  • England, UK
  • Guangzhou, China
  • Hangzhou, China
  • Hong Kong, Hong Kong
  • Istanbul, Turkey
  • Kuwait City, Kuwait
  • Manama, Bahrain
  • Moscow, Russia
  • Nanjing, China
  • Riyadh, Saudi Arabia
  • Scotland, UK
  • Sha Tin, Hong Kong
  • Shanghai, China
  • Shenzhen, China
  • Wuhan, China