Keyboard with online dating pictures on each key.
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With more than eight million members (and growing daily), is a huge, general dating site that caters to the under 40 set (with 1/3 of its users under 30). However, their sign up process takes longer than any other dating site in the largest dating sites category - save eHarmony, which takes more than an hour because of its personality matching questionnaire.


" is an online dating community dedicated to helping over 8 million members develop the right relationship for them since 1997. Members can browse the site, post a profile, and include a photograph for free! When the member's search identifies someone he or she would like to contact, they can upgrade to a Gold membership and send email, instant message and chat online."

What a Membership Includes

A paid membership offers the standard dating site services, such as the ability to create a profile (which is lengthy because most questions require an answer), contact other members through chat, email or instant message. By paying, you'll get higher rankings in the internal search engine as well, for (at least theoretically) more viewings and therefore a higher number of first contacts made.

A free membership with no expiry date offers curious singles the opportunity to access almost all of's site features except for their computerized matching system, email and/or video contact with other users, or access to the chat rooms. As users never get purged from the system (in my experience anyway -- I've had a membership lie dormant there for over six years now, and it's still there each time I sign up), it's tricky to tell if someone is just there, or, well, really using the system. One way to avoid this? Use the "new" search option, so you only see the newest members at the top of your results.

Men comprise the majority of members (60%) with users in most international locations, and offerings in English, Portuguese, Spanish. also offers matching for all sexual orientations, and for those looking for friendship, casual dating, a serious relationship or marriage.

Unique Features offers a free toolbar installation so users can surf the web while still showing up as present in the database and for members to connect with them in real-time chat. The toolbar also alerts users immediately when they receive an email from another member.

There's also a mobile app, some content specific to in a newspaper-style format, and registration with the online version of the Better Business Bureau.

There aren't a lot of extra features over at that I say honestly say you'd want to sign up for - in fact, after it's initial heyday, I'm a bit surprised it's still around. It's a straightforward site with steady user numbers (hovering around the five million mark for years, now around eight million), but little terribly new or exciting to check out.

Membership Costs

$24.95 USD for 1 month, $74.95 USD for 6 months or $99.95 USD for 1 year. The site accepts snail mail payments as well as Visa, MasterCard, Discover, JCB and American Express.

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