Create and Publish Comics Through Kickstarter

Crowdsource Your Comic Creations

Doodling at work
Kickstarter can help turn your comics hobby into something bigger. Gregory Kramer / Getty Images

Kickstarter is a website built around the concept of crowdfunding. People can donate as little as one dollar and as much as tens of thousands to fund an idea or project by a creator, publisher, or creative team. The concept utilizes the fan of the project as the source of the funding, enabling your fans, friends, and family to help you achieve your dream of creating, in this case, a comic book.

Why Should I Use Kickstarter?

Getting into the comic book business is extremely difficult.. New creators have to do a lot of work just to get the chance to pitch a comic and Kickstarter is a great way to fast track your work and ideas. All you need is a good enough pitch, some social media savvy, and hard work and you will have a good shot at accomplishing your goals.

The amount you can raise for your project can be no joke either. Penny Arcade raised over five hundred thousand dollars to help remove ads from their webcomic site. Order of the Stick, another webcomic, raised over 1.2 million dollars to help reprint their comic strips in book form. It is shocking how much you can raise, especially if you have the fanbase to work with.

One of the main reasons to work with Kickstarter is that you, as the creator, keep 100% ownership of your work. This can be a big deal in the long run as any other thing that comes your way will enable you to fully market and profit from your creation.

How Does It Work?

Essentially the process is quite simple.

  1. Create your idea: You need to have a fully realized idea for your comic book, preferably with art to go along with it.
  2. Launch your project: Use to launch your project.
  3. Get our and sell: Use social media/email to announce and publicize your work.
  4. Update your fans: Continually communicate and update your fans about the project.
  5. Cross your fingers: Count down to your goal date and see if your project gets funded.

What Do I Need To Do?

The full process of the Kickstarter project can be found at their website, but is summarized as followed.

  1. Launch your Kickstarter.
  2. Create a video to showcase your work.
  3. Set your goal for how much you need.
  4. Create your rewards.
  5. Reach out to fans and friends.
  6. Update the process.

How Much Should I Ask For?

Your monetary goal is completely dependent upon you, but remember that Kickstarter is an all or nothing process. If you don’t meet your goal, you get nothing. Be transparent and upfront about the costs associated with your comic.

Do’s and Don’ts


  • Put your best foot forward, showcase your best work and really work on your pitch.
  • Create a video presentation! Kickstarter says that projects with video are more likely to get funded, “50% vs 30%”.
  • Have some great rewards that will make those funding the project want to give. You can offer them a cameo in the comic, name a character, appear on a list of project backers, etc.
  • Spend a good amount of time creating your Kickstarter site before going live. 
  • Remember that any rewards that need to be mailed will be on your shoulders to fulfill. Be prepared for a good deal of time and effort to ship your items.
  • Update frequently. Let others know what is going on with the project and the work you are doing on it now.


  • Back out! This will give your reputation a black eye in the long run for future presentations.
  • Spam your email and social media relentlessly. This will turn others away for sure.
  • Don’t appear unprofessional in your presentation. You don’t need to be prim and proper, but be sure to let others know you mean business.

In Conclusion:

Kickstarter states that they have become the second largest “publisher” of graphic novels in the U.S. This is no small feat. You will need to do a lot of work beforehand, but if you are serious, give Kickstarter a look to see if it might fit your needs.

Watch Now: Tips for Selling Your Original Comic Book