Careers Business Ownership Christmas Promotion Ideas for Organic Retailers Share PINTEREST Email Print Business Ownership Industries Retail Small Business Restauranting Real Estate Nonprofit Organizations Landlords Import/Export Business Freelancing & Consulting Franchises Food & Beverage Event Planning eBay E-commerce Construction Operations & Success Becoming an Owner By Jennifer Chait Jennifer Chait Facebook LinkedIn Twitter University of New Mexico College of the Redwoods Jennifer Chait is a former writer for The Balance Small Business who covered organic businesses. She runs a family-oriented blog on green living. Learn about our Editorial Process Updated on 11/20/19 Christmas is big business in the United States, and organic purchases are continually on the rise. In fact, consumers are prepped to go organic or green around the holidays, so Christmas is a great chance for organic retailers to reap in some big profits, especially if you have some cool holiday marketing plans in place. Of course, Christmas is not the one and only winter event. Pay special attention to how you're recognizing other holidays during the Christmas season so you don't alienate possible customers. To help you capitalize on the holiday shopping season, here are 14 great Christmas promotions ideas that can help increase holiday sales. 01 of 14 Spread Joy by Doing Good Vstock LLC / Getty Images Many Americans are moved by good deeds and want to help others. During the Christmas season, people tend to be in an even more giving mood, so match that mood by doing some good during the Christmas season. Not only is it kindhearted and personally rewarding to participate in charitable activities, it's great public relations for your company. Below are some ideas: Hold a toy drive for local kids Donate a percentage of all sales to a charity or two of choice Adopt a local family-in-need (contact your local Salvation Army to learn how) Hold a canned food drive Participate in a visible community improvement project 02 of 14 Decorate With Nature Hegedus Lorant / Getty Images Many shoppers are overwhelmed by the amount of shiny Christmas decorations they run into each holiday season. That doesn't mean you shouldn't decorate at all, but it might be a good idea to go with a more subdued approach. You can decorate without going overboard on Christmas cheer if you stick to a more natural Christmas decor theme. As an organic retailer, it's smart to decorate with natural, handmade, wintry decor that keeps your customers in the mood for natural and organic products. Using natural decor you already have, such as natural wreaths, organic fruits and flowers, plus retail goods such as candles and organic candy displays, also keeps costs low because you're doubling up sell-ready items as decor. Here are some tips: Natural Christmas DecorationsMaking Handmade Fresh Pine WreathsHoliday Decorating with Greens and NatureDecorating Green for ChristmasDecorate your store with taste and safety for the holidays 03 of 14 Offer Must-Have Holiday Items Pornpen Tubdara / Getty Images As the Christmas season approaches, it's wise to stock up on seasonal organic goods you don't normally offer. Many organic retailers stock the following during the holiday season: Organic Christmas flowers and organic poinsettias (check with local greenhouse growers for supply)Organic chocolates and other organic Christmas candyRecycled gift wrapOrganic hot cocoa and special holiday coffeeLED Christmas LightsGeneral Christmas goods such as wreaths, Christmas trees, ornaments, greeting cards and stockingsSpecialty seasonal fruits such as organic pomegranates and tangerinesOrganic holiday cookies (either from your own in-house bakery or a local supplier) 04 of 14 Keep Festive Music to a Minimum DonNichols / Getty Images Used carefully, Christmas music may increase sales. However, relentless, annoying and loud Christmas music played for three months straight does not make anyone jolly. In fact, research shows it can make people downright cranky and less likely to hang out in your store. There's a time and place for Christmas music, such as at a large Christmas event where you can get a local band to play live. Set aside specific and limited times for holiday-themed music and go with more neutral music choices for the bulk of the season. When you do choose Christmas music, experts suggest going with classical melodies, such as Tchaikovsky’s The Nutcracker. 05 of 14 Give Holiday Treats Hero Images / Getty Images Offering small samples of organic Christmas treats can help increase sales and promotes a general feeling of good cheer. Offer samples of Theo's seasonal organic chocolates, little cups of hot organic cocoa or cider, organic candy canes for the kiddos or organic gingerbread cookies. Your options are limitless, but it's best to offer samples of goodies you actually sell. Set up a sample booth near the Christmas goodies to entice customers. 06 of 14 Offer Free Gift Wrap Hero Images / Getty Images If you sell more than food, consider offering free gift wrap for customers who purchase a minimum set amount of holiday gift items, such as books, calendars, pottery, toys and more. Choose a neutral, recycled holiday wrap. 07 of 14 Plan a Major Organic Event David McNew / Getty Images You should plan at least one or two major Christmas events at your store. Make it an occasion that will encourage customers to spend money, but also have fun. If you have a customer email list, be sure to send out messages about your event and post the event on your business website too. Some ideas are included below: A huge Christmas sale can be an event on its own, but to make it festive, have treats and other fun activities on handHold a Christmas tree decorating and lighting party complete with hot cocoa, gingerbread, and local music. Let customers' kids help decorate your store treeBring in an organic, natural or local cookbook author and hold a demonstration of some organic holiday recipesHold a wreath making or Christmas crafts class, using goods that can be purchased in your store 08 of 14 Hold Kid-Friendly Events Liam Norris / Getty Images Make sure to celebrate kids during the holiday season with special treats just for them. For example, create a little holiday toy land area if you sell toys, or set up a "Letters to Santa" area. Hold holiday coloring contests or a gingerbread house-making event. 09 of 14 Work Around a Holiday Theme Eric Audras / Getty Images When planning out the Christmas season, popular themes can often guide your plans and help them gel. For example, a "Twelve Days of Christmas" sale can help to spark sales. "Oh, Christmas tree," Frosty the Snowman or other general winter snow themes can go over well because snow is not only a neutral Christmas theme but both soothing and fun at the same time. Any of these can be a great plug for winter products like hot cocoa and organic chestnuts. 10 of 14 Stock Fair Trade and Eco-Friendly Items Jonathan McManus / Getty Images "Organic" may not officially mean "eco-friendly," but in the eyes of consumers, the two terms often go hand-in-hand. Also, organic consumers note that they're willing to pay more if items are not just organic but also eco-friendly. For the holidays, seek out and stock up on not just seasonal organic goodies, but Fair Trade and eco-friendly items as well. Fair Trade candy is an especially hot holiday item to consider. 11 of 14 Have 'Stocking Stuffer' Sales Jose Luis Pelaez / Getty Images If you're midway through the holiday season with tons of Christmas goods still on hand, try selling the items with a new slant. Set up dedicated "Stocking Stuffer" tables and pile them high with tons of awesome organic treats and goodies from around the store. You can even stuff stockings yourself and sell them to last minute shoppers. 12 of 14 Whip Up Holiday Gift Baskets Jupiterimages / Getty Images Beyond stocking stuffers, another good way to sell holiday goods is to wrap them up in holiday gift baskets. Organic Christmas baskets go over very well with last-minute shoppers and take little time to make once you get a routine down. Think beyond basic treats too. Christmas gift baskets can heave themes, such as: handmade organic goodsorganic body careorganic teaorganic coffee and chocolateFair Trade and organic goodieslocal organic produce 13 of 14 Bring in Santa Tim Boyle / Getty Images If you really want to go all out for Christmas, consider employing a Santa Claus for a day or two to charm customers' kids. You can go simply by locating an employee willing to dress up or bring in someone from outside. And yes, there's actually a "rent a Santa" website to help you out. 14 of 14 Celebrate Your Customers Image Source / Getty Images This is the time of year to pay extra attention to how you celebrate your customers. If you have an email list or newsletter list, send out digital Christmas cards, perhaps with store coupons. If you don't keep a customer email list, place holiday greetings on your website or on your business blog.