Entertainment Fashion & Style Cartier LOVE Bracelet History Share PINTEREST Email Print Fashion & Style Accessories Tops & Sweaters Dresses Skirts Jeans Pants Outerwear Lingerie & Swimwear Do It Yourself Shoes Skincare Advice Makeup Hair Fragrance Tattoos and Body Piercings Kids and Teens Bumps & Babies Learn More By Carly Wickell East Carolina University The Evergreen State College University of Washington Carly Wickell is a writer and jewelry expert. She has a special interest in vintage jewelry. She contributed to The Spruce for over 11 years. our editorial process Carly Wickell Updated August 18, 2017 01 of 04 Cartier LOVE Bracelet Cartier The Cartier LOVE bracelet was first seen in the summer of 1969, created by the late Aldo Cipullo, whose early work for Cartier focused on modern interpretations of ancient designs and legends. The Love Bracelet was Cipullo's interpretation of the Chastity Belt, a device husbands are said to have locked around their wives' waists to ensure fidelity while the men were away. Cipullo designed a two-piece bracelet that bolts together around the wrist. It comes with a tiny screwdriver to take it on and off, symbolizing a "locked up" and committed relationship. Cartier loved the bracelet and implemented a policy: customers could not buy a Love Bracelet for themselves. The company presented his-and-hers bracelets to 25 famous couples. Elizabeth Taylor and Richard Burton, Cary Grant and Dyan Cannon, Ali McGraw and Steve McQueen, Sophia Loren and Carlo Ponti, the Duke and Duchess of Windsor--all participated in the fun. Unfortunately, not all of the marriages "took," but we're sure the bracelets are still as lovely and timeless as ever. A diamond studded version was introduced in 1979 followed by a ring, cufflinks, and earrings. Cartier tells a story of a woman who once showed up at a reception wearing nine Love Bracelets. Her explanation: "Listen, honey. I've had a few lovers in my time, and I made each one of them give me a Love Bracelet. For me, these nine bracelets are like the notches on a gunfighter's pistol!" Whether you take the vow of chastity and fidelity associated with the Love bracelet literally, there's no denying that popular culture has come to love these pieces. More recently, Kylie Jenner was seen wearing a layered assortment of LOVE bracelets. 02 of 04 About Cartier LOVE Bracelets Cartier Though the original LOVE bangle is the most iconic style, newer modern versions have been released since. This chain Love bracelet featured two interlocking circles featuring the classic bolts. This version is both more relaxed with its design and more affordable. There is no tiny screwdriver to take this style on and off. A simple lobster claw will do the trick. 03 of 04 About Cartier LOVECHARITY Bracelets Cartier has added a few new pieces to its LOVE Collection. The LOVECHARITY Bracelet is fashioned with a knotted silk band that displays a miniature, pink gold version a Love bracelet at its front. At first, Hollywood celebrities worked with Cartier, using the bracelets to promote a specific charity. The silk bracelet color signifies their charity choice: Rosario Dawson: Youth AIDS, Red BraceletSalma Hayek: The Salma Hayek Foundation, White BraceletScarlett Johansson: USA Harvest, Baby Pink BraceletSpike Lee: Kanbar Institute of Film and Television, Purple BraceletEdward Norton: Maasai Wilderness Conservation Trust, Green BraceletSarah Jessica Parker: UNICEF, Blue BraceletMichael Stipe: Mercy Corps / Gulf Coast Recovery, Black BraceletLiv Tyler: The Breast Cancer Research Foundation, Deep Pink Bracelet When this bracelet was first launched, Cartier donated $100 from the sale of each LOVE bracelet to its corresponding cause. 04 of 04 About the Cartier LOVE Bracelet Cartier Even Cartier doesn't believe the misinformed jewelry myth that you can't mix metals. This version of their Love bracelet is perhaps the most glamorous and expensive. The dual bracelet is fashioned in white and rose gold and set with interspersed diamonds. Think the Love bracelet is primarily for 'locking up' women in committed relationships? The company professes that each design is unisex. Feel free to attach a LOVE bracelet of your choice onto your partner, regardless of their gender. Edited by: Lauren Thomann