The 7 Best Shampoos for Bleached Hair of 2019

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Do you dream of the perfect, ethereal blonde that used to be reserved for kids playing in the sun and extremely wealthy Upper East Siders? It’s more accessible than ever thanks to the array of high-powered shampoos for bleached hair that left anyone maintain salon-quality blonde for weeks on end. Almost all the best shampoos for bleached hair have one thing in common: a purple-tinted formula that’s designed to counteract the way bleached hair naturally turns from white to yellow as its exposed to the elements and as your hair grows out.

These shampoos do what’s known as “toning” your hair, changing not the base color (it won’t make it darker or lighter) but rather adjusting the warmth of your shade. Not everyone wants a bright-white bleach, and some complexions look better with a slightly yellower blonde, and that’s part of the fun of testing shampoos for bleached hair—you have to find the product and the wash-day schedule that works for the look you want. Get started with these seven top picks.

Philip B. Icelandic Blonde Shampoo
Courtesy of Dermstore

Is there a better descriptor for the luminous shade of white blonde hair most dedicated bleach lovers aspire to than “Icelandic blonde”? Fool everyone into thinking your Nordic ancestry is emerging with this editor-beloved botanical shampoo that tones down brassy yellow while playing up your blonde and silver strands.

Most bleached hair benefits from oil treatments, and this shampoo is chock-full of grapeseed oil, plum extract, and time-released botanicals, while AHAs, antioxidants, and titanium dioxide work together to give your whitest strands shimmer and shine. While it’s a little pricey, many people can get away with using it just once or twice a week whenever they notice some brassiness, so it’s well worth having in your arsenal. More »

Not Your Mother’s Blonde Moment Treatment Shampoo
Courtesy of Ulta

When you’re back in the salon chair for three hours every month just to maintain your baby blonde locks, the last thing you need is to load up on expensive products in the meantime. This gentle treatment shampoo has color-protecting dark purple pigment (it’s about the same color as the packaging itself) to neutralize and prevent brassiness, glycerin to hydrate, and violet rice to revitalize damaged hair between cuts.

It’s free of sulfates and endocrine disruptors, too. Reviewers love the scent, and the clean-feeling finish after rinsing and for a serious bargain, if you’re curious about toning shampoos it’s an easy-to-find option. More »

Christophe Robin Wheat Germ Shampoo
Courtesy of Saks Fifth Avenue

Every blonde worth the investment has a Christophe Robin product somewhere in their bathroom, whether it’s their cult-favorite deep conditioning mask or this everyday moisturizing shampoo. Designed specifically for fine, colored hair, it has a low pH of 4.2, which allows for every-day washing, so if you work out a lot of have extremely oily strands, this is a great product to try.

The wheat germ in the name acts as a keratin-esque protein enhancer to protect and strengthen your hair (which some help from vitamin A, E, and F) and it won’t wash out dye if you’ve colored over your bleach. Most importantly, it’s free of parabens, silicones, and colorants, so the only thing going on your hair is a rich moisturizing complex. More »

Olaplex No. 4 Bond Maintenance
Courtesy of Sephora

When Olaplex was first available, it seemed too good to be true—a formula that worked at the molecular level to find broken bonds caused by heat styling, bleach, or brushing and stick them back together for the smoothest, strongest strands of your life? But thousands of salons and satisfied customers later, Olaplex’s place in the must-have pantheon of hair products is secured. So when they introduced a shampoo and conditioner pair to go along with their patented Hair Perfector, consumers went wild.

Reviewers sing the praises of the super-concentrated formula’s lathering power—a dime-size amount produces a whole head full of suds—and attests that it keeps hair soft, manageable, and strong through repeated bleaching and styling. It works best as part of the whole system, but if you have a conditioner you’re deeply attached to or just want to give it a try to see if Olaplex makes a difference for you, it can also stand alone. Frankly, we’re surprised your stylist hasn’t recommended this already. More »

dpHUE Cool Blonde Shampoo
Courtesy of Sephora

A little goes a long way with this super-concentrated shampoo, beloved of hairstylists in the official land of blonde: Los Angeles. A salon-quality product designed for at-home use, it’s a violet-tinged shampoo that cancels brassiness and brightens up blonde hair. Reviewers note that it can be a little drying, so make sure you have your deep conditioning regimen on point, but a rich conditioner is a must for anyone with bleached hair anyway.

It doesn’t lather much, so emulsifying the product in your hands first will make it stretch a little farther across your hair, but work it in slowly and you’ll see the icy blonde of your dreams emerge. Depending on your color situation, you can leave it on for up to five minutes – don’t panic if you see a slight lavender tone if you go the full duration, it’ll come out after a few washes. More »

Rahua Color Full Shampoo
Courtesy of Sephora

Rahua is known for their all-natural plant-based formulas, which are gentle on hair and gentle on the environment thanks to their commitment to ethically-sourced, low-impact farming and trade within the Amazon rainforest. A lilac clay found there provides a natural way to counteract brassy tones, but their color-protection complex is safe for all shades of color and highlights.

Rahua’s signature ingredients are their namesake rahua and morete oils which nourish hair and repair damage to the hair and scalp, and it’s scented with gardenia for a truly luxurious shampoo experience. Reviewers love that it lets them reduce the frequency of their shampoo days, letting them preserve and stretch color even longer without drying out. Since it’s a natural formula, it won’t lather up much, so make sure to use your fingers to produce enough friction to cleanse your scalp and strands. More »

Amika Bust Your Brass Cool Blonde Shampoo
Courtesy of Sephora

Yes, it is possible to bleach hair that has some texture, but if you’re a curly girl who’s dying to go blonde, be prepared for some maintenance to keep your strands safe. Amika’s toning shampoo enhances blonde, silver, and gray tones (both dyed and natural) and the protein- and vitamin-packed formulas help to strengthen hair. However, those proteins can also be drying, which is where Amika’s signature ingredient comes in.

Amika is known for their use of sea buckthorn berry (also known as obliphica) which they claim contains over 190 biologically active compounds: more vitamin C than an orange, more vitamin A than a carrot, and high concentrations of the rare omega-7, normally found in fish oil, but without the smell. Omega-7 keeps free radicals at bay and promotes the production of collagen, the foundation of healthy hair, skin, and nails. It’s formulated to be free of any nasty synthetics or chemicals and has no artificial fragrance – that smell is pure, natural strength being washed back into your hair. More »

Our Process

Our writers spent 5 hours researching the most popular shampoo for bleached hair on the market. Before making their final recommendations, they considered 25 different shampoos overall, screened options from 18 different brands and manufacturers and read over 60 user reviews (both positive and negative). All of this research adds up to recommendations you can trust.