The Best Self Tanner for Fair Skin

Get a Natural Looking Tan With Self Tanner

If you have fair skin you shouldn't have to suffer in the sun just to get a little color. Sunburns are out, and self tanners are certainly in. Self tanners have come a long way and there are several options to help enhance the skin with a healthy, natural glow. From lotions to mousse and over-night treatments, find the right one that's perfect for you and get your glow on!

 St. Tropez

St. Tropez is one of the most sought after self tanning products for fair skin because of how naturally it develops and how beautiful the color turns out. Their newest product, the Purity Bronzing Mousse, is a clear self tanning mousse that applies beautifully to the skin, dries quickly, and allows you to get dressed and go about your day with no hassle. You can also apply it before bed and wake up to perfectly bronzed skin in the morning with no issue of the product staining your bedsheets. Over time you'll see the color start to develop in a natural, subtle way. There's no messy streaks or transfer, and the smell is really nice too. Depending on how long your self tan lasts, you can apply this once a week and maintain with St. Tropez Gradual Tan Classic Everyday Body Lotion.

Pair it With: St. Tropez Self Tan Purity Water Bronzing Face Mist More »

Vita Liberata 

This fast drying self tan formula gives you a tint immediately making it really easy to see where it's been applied and then develops over time for a beautiful, lasting tan. Organic botanicals help lock in moisture and nourish skin so it looks beautiful and hydrated, which is really important when it comes to self-tanning. Formulated without fragrance, alcohol, parabens, and sulfates, it's the perfect formula to use on sensitive skin or any skin that might react to fragrances in body products.

Pair it With: Kopari Coconut Body Glow, One Love Organics Skin Dew Coconut Water Cream More »


This sunless tanning dry body oil is the perfect product to use when you want a light and natural glow that lasts up to three days. Think of it as a quick, express treatment that is perfect for a special function or long weekend spent on the beach. The oil is a nourishing formula composed of argan oil, vitamin C, hibiscus, and chamomile extract with a delicious pina-coco scent to cover up the standard self tanner smell. Exfoliate, shave, and apply liberally to clean skin for a beautiful tan that looks chic and natural.

Pair it With: Maison Margiela Replica Beach Walk Perfumed Dry Body Oil More »


This award winning citrus scented self tanner gives an all over natural glow for your face and body overnight in just one application, not to mention, it smells divine. Formulated with jojoba oil and shea butter, it nourishes and hydrates skin for an even application on the body that looks natural. Suitable for all skin types, you'll love the way your skin looks and feels, everyone else will too. 

Pair it With: Omorovicza Gold Sugar Scrub, Omorovicza Body Cream More »

 James Read

For this self tanning mousse, the name says it all. This "fool proof" solution applies easily and lasts up to one week giving a gorgeous, golden glow to the skin. It's easy application makes it hard to make mistakes or miss areas causing the color to be uneven or inconsistent. Safe to use on the face and body, it's free of parabens, phthalates and sulfates and is infused with aloe vera and cucumber to keep skin smooth. 

Makeup Artist Tip: The more your skin stays hydrated, the better your tan will look and last. Be sure to apply nourishing body creams, oils, or lotions on a daily basis so skin looks smooth and supple and your tan is extended to its full potential.

Pair it With: Sangre De Fruta Neroli Forever Body Cream More »

 Tan Towel

If you like the idea of a one step application that's clean and easy, this tan towel will be perfect for you. Each box comes with 5 towelettes that give an even all over tan for face and body. Simply take the towel out of the wrapper and apply all over the body, starting with your legs, moving on up. This allows you to cover each area with ease, and gives the best clean up ever. All you have to do is throw the towel away and wait until it's time for your next application to keep your color as long as possible. 

Pair it With: Harper and Ari Peach Exfoliating Sugar Cubes Etta and Billie Grapefruit and Cardamom Bath and Body Oil More »


If you prefer the texture of a gel self tanner over mousse or lotion, this express self tanning gel from Clarins is the perfect solution. It's light weight, non-oily, and easily absorbs into the skin for a perfect, flawless finish and glow. Apply liberally, wash hands, and let the color begin to form all while feeling silky and smooth. 

Scared to use your bare hands? Self tanner can easily transfer onto your palms if not washed immediately after application, sometimes causing issues with color becoming dark on the bottom of your hands. If you feel like you're going to get it all over, wear latex gloves while applying self tanner all over your body, then remove them when finished and apply the tanning product to the tops of your hands only. This will keep your palms color free and help everything look natural.

Pair it With: Clarins Tonic Body Oil Treatment, Clarins Sunscreen Multi-Protection Broad Spectrum SPF 50 More »


This face and body self tanning gel is formulated with Avene Thermal Spring Water, known for its soothing and anti-irritating properties for even the most sensitive of skin types. It leaves a nice aroma and color, looking natural and absorbs well into the skin for no streaking. 

Pair it With: Avéne Body Oil, Avéne Hydrating Sunscreen Lotion SPF 50 More »

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