The 10 Best Purple Shampoos to Buy in 2018

Lather up with these formulas to keep your color looking vibrant

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Chances are, if you have blonde hair, you’re interested in keeping it that way. That’s where the care and upkeep comes in. Whether you’re a natural blonde or you spend hours in the salon to get the perfect shade of bleach blonde or golden honey, the last thing that you’d be happy to see is a green or brassy shade that can be brought on by a number of things like chlorine and even the products you’re using.

Enter purple shampoos. Even if you’re a brunette, if you have highlights or any kind of ombre or balayage, you could still benefit from using a purple shampoo with toning capabilities. The nice thing is, you can switch on and off between a tinted shampoo and your regular go-to, but if you notice your hair isn’t looking as shiny or bright as when you first colored it, it could have something to do with what you’re putting on it.

Purple shampoos are quite literally purple and the color can help tone down any brassy tones that are inhibiting your blonde color from showing through or making your dye job fade more quickly than it should. Read on to learn about the best purple shampoos you can buy right now.

Kristin Ess The One Signature Shampoo - 10oz
Courtesy of Target

Created by celebrity hairstylist, Kristin Ess—you know her from her work with celebs like Lucy Hale and Lauren Conrad—came out with her own line of products last year and it has spread like wildfire. You can’t go wrong with the Target prices and the salon-quality products are hard to beat. This shampoo in particular lightly clarifies and highly lathers for a squeaky clean that’s not stripping. It also contains “zip-up technology™,” their proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade. From Ess herself, “1. Depending on the thickness of your hair, squeeze a dime to quarter-sized amount of shampoo into your palm. 2. Apply to wet hair, massaging into the scalp to create a rich lather. 3. Rinse clean and repeat if necessary. Tip: If my hair is extra oily or has a lot of product in it, I like to shampoo twice.” More »

Not Your Mother's® Blonde Moment™ Treatment Shampoo - 8oz
Courtesy of Target

This shampoo from Not Your Mother's promises to neutralize brassiness, enhance shine and hydrate strands. If you have damaged hair to begin with though, you might want to sub in a hydrating or repairing mask first to take care of some of the damage. This is because compromised hair is more porous and will wind up sucking up whatever you put on top. In this case, if it’s a trio of purple hued products that you’re slathering on, you could run the risk of having hair take on a purple tint. This line also offers a conditioner and a leave-in product, both which are intended to seal in color. These products will really help because the more you wash your hair, the less vibrant your color will be.  More »

Grey and silver hair has the tendency to go yellow—not a good look. Whether you're wearing your hair either natural or dyed a shade of grey, you want the bold statement to last. This shampoo will help to remove buildup that may be caused from the type of water in your shower—there are certain filters that can help with that, too, but this is probably a lower maintenance way of keeping your hair looking fresh and vibrant. If you notice strands are getting a purple cast to them, you can also try a pure silver shampoo, like Oribe's Silverati and it will help with brightening your whites without depositing any color.

IGK Instafamous Blonde Shampoo
Courtesy of Sephora

If you’re a natural brunette, you’ve probably heard that dying your hair blonde ups your chances of it going brassy, especially if you have red undertones. Use a shampoo like this one from roots to tips—even if only the ends are blonde from an ombre style—because your whole head could benefit from toning. It will help to brighten blonde, violet, pale pink, lavender, white, or gray tones. Formulated without sulfates, it’s coconut acid that performs the gentle cleanse. It will deliver intense shine, softness, and rich dimension when used daily or every time you wash your hair. More »

AMIKA Bust Your Brass Cool Blonde Shampoo
Courtesy of Sephora

Not only is this purple shampoo formulated without sulfates, it’s also sans parabens and phthalates, so it’s totally Keratin safe and an overall safer-for-you formula. It’s also free of Artificial Colors and MIT/MCI, safe for color-treated and Brazilian-treated hair, and is cruelty-free and gluten-free.

It’s described as an ultra-violet, brass-busting shampoo that delivers bright and shiny, cool-toned results so you can use this on blonde, silver or grey hair. An added bonus is how utterly delicious it smells. All Amika products are pretty next-level when it comes to scent and this one is no different. It’s comprised of Sea Buckthorn, which packs Vitamins A, C and E, and Omega-7, typically only found in fish oil, it keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair and nails. More »

DRYBAR Blonde Ale Brightening Shampoo
Courtesy of Sephora

Drybar knows what they’re doing when it comes to hair and their founder, Alli Webb, is a blonde, so obviously they’re going to have a pretty stellar “for blondes” product. This shampoo taps lemon extract to brighten highlights and preserve the integrity of the hair color, and chamomile extract to increase shine. It also has Keratin to reinforce the integrity of the hair and repair any damage especially because blonde hair is often weaker than other colors. More »

Dyed hair is synonymous with being dry. And if you already have hair drier than the Sahara Desert then you know just how dry it can feel once dye is thrown into the equation. Our top pick for reviving parched strands is this ultra- moisturizing formula that not only neutralizes brassiness, but also keeps hair smooth and soft and enhances shine.

The nourishing formula is infused with keratin amino acids to help strengthen delicate hair that needs extra TLC. That, along with a triple-protein blend, helps make your hair more resilient to sun exposure, hot tools, and other environmental aggressors. There’s also chamomile in the formula which is known to brighten and keep the color fresher for longer. Massage onto wet hair, leave on for one to two minutes, then rinse. Plus, you can’t beat the light fresh scent.  More »

If you’re already dying your hair, you’re probably used to spending a pretty penny on it. So while this shampoo is on the pricier side, you have to look at it in terms of maintenance and upkeep for the investment you make at the salon every few months. Oribe products in general are pretty luxe and they look and smell absolutely stunning, so if that’s something that’s important to you, then go for this one.

This shampoo imparts a beautiful luster on strands, whether you have a full head of blonde or just highlights that you’re looking to brighten. It’s also packed with really cool ingredients like Purple orchid extract, known as the flower of longevity. Purple orchid extract repairs damaged hair, conditions, and prevents moisture loss. Another ingredient, Swiss garden cress sprouts, which are high in phyto-nutrients, detoxify and protect the hair from environmental stress factors, pollutants and natural oxidation to help maintain color vibrancy. Coconut and corn-derived cleansers provide gentle yet efficient cleansing so that optimal clarity is maintained for vibrant color. 

Keeping your blonde highlights or balayage looking fresh can be a struggle when the color can transform from sun-kissed to yellow in just a few washes. To make sure your blonde strands stay bright we suggest using this brass banishing violet shampoo from Pravana.

The dual-violet hue helps neutralize yellow and orange tones in your hair. The shampoo also has optical brighteners in the formula that enhance the blonde tones making them blend seamlessly with your hair’s natural hue. The gentle formula is also sulfate-free, so it cleanses and purifies without stripping. In addition to the brass busting properties, it also has keratin, wheat, and silk amino acids in the formula to help strengthen and boost shine and elasticity.

We recommend swapping out your traditional shampoo for this violet-toned version about once a week or whenever your color could use a boost.   More »

After splurging on a strand-smoothing hair treatment (and a fresh dye job), the last thing you want is to literally see it go down the drain. But when your dye job starts to turn a bit orange it may be time to reach for a violet-hued shampoo to turn that brassiness into buttery blonde.

When shopping for a formula that won’t mess-up your treatment, t’s super important to pick one that’s free of sulfates. Sulfates not only remove the pigments and treatment faster but are known to turn smooths strands dry and straggly. We suggest this sulfate- and paraben-free gentle cleanser that not only eliminates brassy tones and doesn’t interfere with your keratin treatment, but also, it removes product build-up from both your strands and scalp.

Thanks to the nourishing formula made from chamomile, honey, and quinoa it strengthens and softens strands, preventing breakage. In addition to no sulfates, the violet-hued shampoo is also free of gluten and salt. While it’s best not to wash your hair every day, this formula is gentle enough that you can. The lovely, slightly floral scent that lingers on locks is another winning feature.   More »