Careers Business Ownership Benefits of Media Outreach in Marketing Share PINTEREST Email Print Nitat Termmee / Getty Images Business Ownership Operations & Success Marketing Sustainable Businesses Supply Chain Management Operations & Technology Market Research Business Law & Taxes Business Insurance Business Finance Accounting Industries Becoming an Owner By Laura Lake Laura Lake Laura Lake is a marketing professional with experience working for agencies and as an independent consultant. Learn about our Editorial Process Updated on 12/10/19 It’s difficult to discuss marketing without mention of media outreach. If you’re just beginning to market an idea, product, or service but haven’t had much experience with media platforms and social media, then you might wonder about its effectiveness. Not only is it a valuable and effective marketing tool, but it has become expected among consumers. We'll examine the importance, benefits, and the basics of getting started with media outreach. No one disagrees that the internet is a good place to advertise and promote a business or product. It is a place to exchange information, and more than ever users are spending their time on sites where they can engage socially. There are a number of good reasons why it’s so important. You Get a Better Idea Who Your Target Audience Is One of the first things to establish in marketing is who exactly you’re marketing to. Social media makes it super easy to see who exactly your consumer base is. Knowing exactly who your consumers are is invaluable to your marketing strategies. Also, with the use of keywords and search features on websites like Facebook, you can find new customers who might be looking for a product or service you offer. People Will Actually Listen to Your Messages People don’t think of social networking sites as big marketing hubs, so your messages won’t come off as just advertisements. Media outreach also gives consumers the opportunity to ask questions that you can promptly answer. Making sure to respond to your followers shows your consumer base that you care about them. It’s Free Social media will fit into any marketing budget, which is especially good news for those who are just starting out. Hiring an outside marketing team will get very expensive quickly, and chances are a big part of their strategy will be to maximize your online presence anyway. Increases Brand Awareness When people hear about a business or product, the first place they go is the internet to do their research. You’ll want to make sure you have a place where they can get their questions answered and see what others are saying about you. Social media will make your business look more established and legit.Once you’ve decided that you want to incorporate media outreach into your marketing strategy, you can get started by defining your customers and figuring out where they’re most likely spending their time, then from those options choose which place is the best fit for your business. After creating your page, you’ll want to cultivate a group of followers through friends, family, or current customers. It’s ok to start small, building your followers will take time. From there, you’ll want to create quality content for consumers to read and share with others. The last bit of advice is to stay dedicated and consistent. A business is a long-term investment that takes time to grow. Results won't be instantaneous, but the work will pay off in the long run.