Are You an Employer of Choice?

12 Characteristics of an Employer of Choice

Employer of Choice

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Do you work for an employer of choice? Better yet, are you one? An employer of choice is an employer that offers a fantastic work culture and workplace environment that attracts and retains superior employees. The features of the environment available at an employer of choice favor the well-being, safety, and happiness of employees and customers.

Why Google’s Company Culture Works for Some—Not All— Employees

But, the factors are also situational. Not every employer of choice fits every employee.

For example, by reputation and their numerous awards for their culture, Google is an employer of choice. But, people who are uncomfortable in an environment that emphasizes open communication in a fun workplace that fosters creativity might not find Google a good fit. An employee who appreciates frequent interaction with their manager and some oversight might not thrive in such a flat organization. But, other employees thrive in the Google environment.

Employers of choice have a lot in common, but the bottom line is that your employer of choice may not be the same as another employee's employer of choice. But, for you to be happy and most fulfilled at work, your employer must be your employer of choice, whatever that means to you.

12 Characteristics of an Employer of Choice

An employer of choice strives to pay employees compensation that may include a salary and benefits that are equal to or above market rates. Most employers of choice offer employees a comprehensive employee benefits package, as they can afford to add benefits for employees, including health insurance, paid time off, paid holidays, and paid vacation.

Employers can consider themselves an employer of choice without these compensation offerings, but they must substitute with an important mission or vision in their place. An example might be a non-profit agency with a mission to cure cancer in children.

Here are additional factors that make an employer an employer of choice.

Job Security

Employees are reasonably certain that their employer is financially sound. Freedom from concern about losing their jobs, employees can concentrate on their goals and core functions without worry.

Empowerment and Authority

Employees are empowered to make decisions about and take responsibility for how they do their jobs. Their department gives employees a strategic framework (company mission, vision, values, goals, feedback), but they control their choices and how they perform their core functions and make progress on their goals.


Employees may not always be right, and their ideas may not set company direction and choices, but ​with an employer of choice, employees feel that their bosses and coworkers fundamentally respect them.

Opportunity for Growth

At an employer of choice, employees feel as if they are encouraged to continue to develop their skills and careers. These employers offer performance development planning, career paths, and internal and external training opportunities. Job assignments help employees expand their skills.

Access to Information

Employers of choice share information with employees that range from the company's financial progress and results to the success framework referenced above. Employees feel as if they are members of the in-crowd because they know what is happening as soon as anyone else knows.


Employers of choice are committed to their employees and their customers. This is reflected in everything from Human Resources policies to business strategies. This commitment plays out in retention and engagement strategies and perks that can range from free lunches and beverages to monthly employee and family events.

Lunch with the president, inclusion in candidate interviews, and a place on an employee selection committee cement employee commitment and involvement. Running a boot camp for customers or a conference or training event at the company location highlights employer commitment and most of the other strategies on this recommended list.


At an employer of choice, employees feel as if they have the opportunity to be involved. They can make suggestions, think up new products or service innovations, serve on employee committees to plan events and work processes, and attend appropriate meetings and have input on work processes that affect their jobs.

Positive Relationships With Coworkers

Gallup research finds that engaged employees are likely to have a best friend at work. "Gallup research has repeatedly shown a concrete link between having a best friend at work and the amount of effort employees expend in their job. For example, women who strongly agree they have a best friend at work are more than twice as likely to be engaged (63%) compared with the women who say otherwise (29%)."

On a larger scale, at an employer of choice, because the cultural fit is considered in recruitment, coworkers like and enjoy working with each other. A bad boss is dealt with by the organization before he or she can negatively impact employees and the work culture. Remember that for employee retention, employees leaving managers is one frequent reason why employees quit their jobs.

Work-Life Balance

Increasingly demanded by employees, work-life balance initiatives such as flexible scheduling choices, allow employees to work undistracted by the family and life events and needs occurring outside of the workplace. These initiatives minimize employee stress and help them accomplish life's challenges while working.

Performance Culture

An employer of choice finds ways to tie the performance and the interests of employees with those of the employer—two of the ways that employers accomplish this are through their variable compensation system that ties rewards to performance and a job plan process that provides regular guidance and feedback.


Perceptions of unfair treatment or a workplace that favors certain individuals over others for unknown, undefined reasons, is an anathema to an employer of choice. Employers need to fairly develop and apply policies, treat employees with the same regard and consideration, and make the workplace guidelines clear and enforceable across the board.


Employers of choice provide feedback to employees about their performance, growth prospects, accomplishments, and areas needing improvement regularly. One of the most powerful forms of feedback is employee recognition. For an employer of choice, recognition is regular, targeted to real successes, and used to reinforce positive, desired behavior.

These are not all of the characteristics of an employer of choice, but if you've implemented a significant number of these factors in your company, you are well on your way to becoming an employer that attracts and retains superior employees.

Your reputation will proceed you and employees will seek you out as a desirable place to work. That's the first goal of any effective recruitment strategy. Be the employer that superior employees choose.