Careers Finding a Job Advertising Careers: Options, Job Titles, and Descriptions Share PINTEREST Email Print shapecharge / Getty Images Finding a Job Job Searching Career Advice Skills & Keywords Resumes Salary & Benefits Letters & Emails Job Listings Job Interviews Cover Letters Best Jobs Work-From-Home Jobs Internships Table of Contents Expand Careers in Advertising Types of Advertising Advertising Job Titles Creative Development Management Marketing Sales By Alison Doyle Updated on 08/02/21 Advertising is a type of marketing communication used to promote or sell something—like goods, services, or ideas. Because there are so many steps to creating an advertisement, there are many advertising job titles and descriptions. Advertising is usually paid for by sponsors and viewed through various media such as websites, newspapers, magazines, television, radio, outdoor advertising, or direct mail. An advertising firm might create advertising campaigns for various clients, or for one company. Careers in Advertising Thinking about applying for an advertising job? It pays to learn as much as possible about roles in this industry, as well as general advertising job categories. Use these lists when searching for a job in advertising. If you already work in the industry, you might also use these lists to encourage your employer to make certain that your job title fits your responsibilities. Types of Advertising There are two main types of advertising: commercial and non-commercial. Here are the main differences between them: Commercial Commercial advertising describes advertisers who are selling a product or service. Advertisements for these items showcase the features of goods and services appropriate to the type of media involved. Television and video streaming ads might focus more heavily on graphics, while magazine or blog ads might be more text-based. Non-commercial Non-commercial advertisers spend money to advertise items other than a consumer product or service. These would include political parties, interest groups, religious organizations, and governmental agencies. Advertising Job Titles Below is a list of some of the most common advertising job titles. For more information about each job title, check out the Bureau of Labor Statistics’ Occupational Outlook Handbook. Creative Development Creative development professionals put together the visuals for online advertisements, magazine and newspaper advertisements, television advertisements, or brochures and corporate reports. Workers with these jobs tend to have strong attention to detail and communication skills, as well as creativity and training in the specific disciplines required. Advertising copywriters write print ads, online ads, brochures, or commercial scripts for a variety of ad mediums, and also need to be able to spot spelling and grammar errors easily. Graphic designers create visual concepts, by hand or using computer software. Both tend to work under a creative or art director. Advertising Copywriter Advertising Photographer Art Director Copy Associate Copyeditor Copywriter Creative Technologist Editorial Photographer Graphic Artist Graphic Designer Illustrator Motion Graphics Designer Preprint Analyst Print Traffic Coordinator Production Artist Producer Web Designer Writer Management An advertising manager oversees all of the advertising activities of a particular company. They help implement advertising campaigns, oversee all employees within the advertising department, maintain the advertising budget, and make sure each campaign is a success. They are in charge of making sure the client is satisfied with the ad agency’s advertising strategies. Account Director Account Executive Account Manager Account Supervisor Advertising Campaign Manager Advertising Director Advertising Manager Advertising Sales Director Advertising Traffic Manager Broadcast Account Manager Creative Director Digital Advertising Manager Digital Advertising Sales Manager Events Manager Major Account Manager Marketing Manager Media Account Director Media Director Online Advertising Director Online Advertising Manager Print Traffic Director Print Traffic Manager Promotions Manager Sales Manager Senior Account Director Social Media Advertising Manager Marketing A marketing associate helps a marketing or advertising office run smoothly. They might perform administrative tasks and conduct market research, analyze consumer data, or create marketing and advertising materials such as brochures. Marketing associates need strong written and oral communication skills in order to interact with employers, colleagues, clients, and vendors. Advertising AssistantAdvertising BuyerAdvertising CoordinatorAdvertising SpecialistAgency Account CoordinatorAssistant Account ExecutiveAssistant BuyerAssistant Media PlannerBrand ManagerClient StrategistClient Support SpecialistCommunications CoordinatorContent MarketerDeveloperDigital Advertising SpecialistDigital Media PlannerInteractive Media BuyerInteractive Media PlannerInternet Advertising BuyerJunior Account PlannerMarketing AssociateMarketing CoordinatorMedia BuyerMedia CoordinatorMedia PlannerMedia Research AnalystMedia SpecialistNational Account CoordinatorOnline Advertising CoordinatorTarget Marketing StrategistTraffic ManagerWeb Analytics Consultant Sales An advertising sales department is responsible for selling media space to advertisers. If they work for a magazine publisher, they sell space (such as half a page or a page) in the magazine. If they work for a TV station, they sell airtime to advertisers. They locate and meet with potential clients, provide all necessary information, and close advertising campaign sales. Account AssociateAccount CoordinatorAccount PlannerAccount RepresentativeAccount SpecialistAdvertising Sales AgentAdvertising Sales RepresentativeMulti-Media Advertising Sales ManagerMulti-Media Sales ManagerOnline Advertising SpecialistPublic Relations SpecialistResearcherSales PlannerSenior Account Planner